Brainstorming [INFOGRAPHIC]

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Information about Brainstorming [INFOGRAPHIC]

Published on April 22, 2014

Author: 4imprint



Although brainstorming can be an ideal way to generate ideas, it comes with challenges that include the risk of inferior ideas, participant inhibitions and reduced morale. This Blue Paper examines brainstorming alternatives such as blitzing, brainswarming, e-brainstorming and timeboxing.

Brainstorming should be on your radar because it … Don’t get all wet: Avoid these brainstorming pitfalls Sources Williams, Ray. "Why Brainstorming Doesn't Improve Productivity or Creativity." Psychology Today. N.p., 10 Apr. 2012. Web. 26 Feb. 2014. <>. "Effective Brainstorming Techniques." N.p., n.d. Web. 27 Feb. 2014. <>. Hudson, Ken. "Instead of Brainstorming — Try Blitzing!" N.p., 22 Nov. 2012. Web. 27 Feb. 2014. <>. "The New Art of Brainswarming." IdeaPaint. N.p., 18 July 2013. Web. 10 Mar. 2014. <>. "Who Says Brainstorming Doesn't Work?" ZURB. N.p., 5 Mar. 2012. Web. 10 Mar. 2014. <>. Sutton, Bob. "Why The New Yorker's Claim That Brainstorming Doesn't Work Is an Overstatement and Possibly Wrong." N.p., 26 Jan. 2012. Web. 27 Feb. 2014. <>. Vozza, Stephanie. "Forget Brainstorming, Try Brainswarming Instead." Entrepreneur. N.p., 10 Sept. 2013. Web. 10 Mar. 2014. <>. Dichiaro, George. "Challenging Three Myths of Brainstorming." N.p., 12 Aug. 2013. Web. 27 Feb. 2014. <>. Jana, Reena. "Why Brainstorming Doesn't Work--and What Does." SmartPlanet. N.p., 25 Jan. 2012. Web. 27 Feb. 2014. <>. Infographic created by, based on the Brainstorming Blue Paper®. Download Blue Paper at: You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: Generates more ideas Builds on and combines ideas What if they think my idea is stupid? It’s got to be a box! It’s got to be a box! There’s no way I can think up new ideas in only 10 minutes. BLITZING E-BRAINSTORMING TIMEBOXINGBRAINSWARMING Are you prepared for the brainstorm ahead? There’s sun in the forecast with a brainstorming upgrade Social loafing Inhibited participants Hothousing Anchoring Social loafing Someone else will pick up the slack. Brainstorming occurs in a pre-set time period or timebox. When the time limit is reached, participants pause to evaluate ideas, summarize key points and refocus. Individuals brainstorm 9 new ideas in 2 minutes and then share with the group. Swarm, don’t storm. Small swarms work together on a problem until it is solved. Then, together, they move on to tackle the next problem. Individuals generate ideas via computer and a facilitator compiles them and presents them to the group for appraisal. Choose a meeting space that is … • Comfortable • Collaborative • Not typically used for other business functions Select a facilitator that … • Has a stake in the outcome • Keeps the group on task • Eliminates social loafing and inhibition Remember, there are bad ideas. The best ideas come from … • Debate • Engagement • Evaluation Accumulate a flood of ideas your organization can use by bringing brainstorming into the 21st Century Exposes participants to new ideas Promotes creativity A modern approach to BRAIN STORMING

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WilliamOn | 26/03/15
Interesting post ) my blog

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