Brains Behind Indian Brands

33 %
67 %
Information about Brains Behind Indian Brands
Business & Mgmt

Published on March 22, 2009

Author: ankitsaxena

Source: slideshare.net

Brains that built Brands in 2008

Introduction Faces behind the success of brands. Countering Economic turmoil with INNOVATIVE STRATEGIES Branding Masterminds => creating history in 2008. Made brands part of our lives & daily vocabulary.

Faces behind the success of brands.

Countering Economic turmoil with

INNOVATIVE STRATEGIES

Branding Masterminds => creating history in 2008.

Made brands part of our lives & daily vocabulary.

BARACK OBAMA First Afro American President of THE UNITED STATES OF AMERICA Overcoming challenges : Afro American Half Muslim Stringent Poll Budget Extremely tough competition. If there is anyone out there who still doubts that America is a place where all things are possible……... Tonight’s your answer.

First Afro American President of

THE UNITED STATES OF AMERICA

Overcoming challenges :

Afro American

Half Muslim

Stringent Poll Budget

Extremely tough competition.

The Man Behind this MIRACLE

Strategies Adopted By David Axelrod First Campaign : Video on You Tube. Advertisement with Paul Simon’s Daughter. Online Donations $ 30 million by Jan 2008 $ 280,011,968 by Oct 2008 Youth Interaction : Youtube, Facebook, My Space………

First Campaign : Video on You Tube.

Advertisement with Paul Simon’s Daughter.

Online Donations

$ 30 million by Jan 2008

$ 280,011,968 by Oct 2008

Youth Interaction : Youtube, Facebook, My Space………

BIG ENTERTAINMENT Multi Billion Dollar Hollywood deals. Single monolithic consumer entertainment brand – BIG . Innovative Business models in the internet - Zapak & BigAdda. Introduction of 20 new channels by 2009-10. Expansion of BIG FM to countries like Singapore , South Africa , US & UK . Rajesh Sawhney CEO, BIG Entertainment

Multi Billion Dollar Hollywood deals.

Single monolithic consumer entertainment brand – BIG .

Innovative Business models in the internet - Zapak & BigAdda.

Introduction of 20 new channels by 2009-10.

Expansion of BIG FM to countries like Singapore , South Africa , US & UK .

Beijing Olympics 2008 A state-of-the-art Olympic Village. (over 66 hectare). 4.7 billion spectators. Participation : 11,000 Athletes. 204 countries. Tackled protests in Tibet. Took the Olympics to a new level…… Liu Qi, President, BOCOG* * BOCOG = Beijing Organizing Committee of the Olympic Games

A state-of-the-art Olympic Village. (over 66 hectare).

4.7 billion spectators.

Participation :

11,000 Athletes.

204 countries.

Tackled protests in Tibet.

Took the Olympics to a new level……

Strategies Implemented Phase I : Roping Sponsors – Volkswagen, Bank of China etc Phase II : Construction of Olympic Projects 11 stadiums and gymnasiums. Planning security, traffic and logistics. Phase III : Testing and fine tuning. 37 pre-Olympic competitions.

Phase I :

Roping Sponsors – Volkswagen, Bank of China etc

Phase II :

Construction of Olympic Projects

11 stadiums and gymnasiums.

Planning security, traffic and logistics.

Phase III :

Testing and fine tuning.

37 pre-Olympic competitions.

Thus a splendid result………

VIRGIN MOBILE INDIA Launched in March 10,2008. Backed by the support of it CMO Prasad Narsimhan. Whacky schemes to survive competition. Brand for the youth. TVCs targeting Generation Y. Prasad Narsimhan CMO,Virgin Mobile India

Launched in March 10,2008.

Backed by the support of it CMO Prasad Narsimhan.

Whacky schemes to survive competition.

Brand for the youth.

TVCs targeting Generation Y.

Indian Premier League Lalit Modi , Chairman , IPL India’s first ever Cricket marketer. Roped in Vijay Mallya, Mukesh Ambani, Shahrukh Khan etc. as team owners. Right blend of cricket and entertainment. TRP’s shot up and viewership more 80 millions.

India’s first ever Cricket marketer.

Roped in Vijay Mallya, Mukesh Ambani,

Shahrukh Khan etc. as team owners.

Right blend of cricket and entertainment.

TRP’s shot up and viewership more

80 millions.

 

GUJARAT Unbeaten at Gujarat’s 2008 Assembly Elections. Brought investment proposals worth Rs. 62,442 crores upto March 2008. Adopted entrepreneurial skills to rebuild Gujarat. Aim of making Gujarat the industrial hub. 24-hour hotline number. I want my Gujarat to be the best.. - Narendra Modi.

Unbeaten at Gujarat’s 2008 Assembly Elections.

Brought investment proposals worth Rs. 62,442 crores upto March 2008.

Adopted entrepreneurial skills to rebuild Gujarat.

Aim of making Gujarat the industrial hub.

24-hour hotline number.

AKSHAY KUMAR Re-written the rules of the Indian movie business. USP : Great looks, originality and modesty. Top Bollywood grosser since past 2 years. Brands : Thumps Up, Levi’s, Xbox 360, Grasim etc.

Re-written the rules of the Indian movie business.

USP : Great looks, originality and modesty.

Top Bollywood grosser since past 2 years.

Brands : Thumps Up, Levi’s, Xbox 360, Grasim etc.

The AKSHAY Magic…….

CNBC  Awaaz Consumer Awards 2008 Akshay Kumar winning the Brand Ambassador of the year.

What could be a solution????

And here comes his solution…………………

TATA MOTORS Display of Tata Nano at Auto Expo 2008. Acquisition of European marquee brands JLR. Presence in all automotive segments. Fought against all controversies.

Display of Tata Nano at Auto Expo 2008.

Acquisition of European marquee brands JLR.

Presence in all automotive segments.

Fought against all controversies.

U.T.V. Transformed UTV into a 360 o entertainment company. Launched Differentiated channels : UTV Motion Pictures UTV Spotboy UTV World Movies UTV Movies UTVi Bindass Bindass Movies Ronnie Screwvala CEO, UTV Group

Transformed UTV into a 360 o entertainment company.

Launched Differentiated channels :

UTV Motion Pictures

UTV Spotboy

UTV World Movies

UTV Movies

UTVi

Bindass

Bindass Movies

UTV Motion Pictures and UTV Spotboy

HINDUSTAN UNILEVER LTD. Robust growth in 2008 under its CEO Nitin Pranjpe. Net Sales Increase 20% and 34% increase in profit. Continuous Product Line Rationalism. Targeted more market penetration. Nitin Pranjpe, CEO, HUL

Robust growth in 2008 under its CEO Nitin Pranjpe.

Net Sales Increase 20% and 34% increase in profit.

Continuous Product Line Rationalism.

Targeted more market penetration.

 

THANK YOU

Add a comment

Related presentations

Related pages

Has Incredible India missed the global brand bus? - afaqs!

Has Incredible India missed the global brand ... A lot of them indeed are the brains behind some of the best global brands and ... Indian brands can ...
Read more

The brains behind the brand: Hypress | ZAlebs

The brains behind the brand ... quarter coloured and quarter Indian making him truly ... What common issues do you see new brands face when trying to make ...
Read more

Brands of the World™ | Download vector logos and logotypes

Brands of the World has the world's largest collection of freely downloadable vector logos. Upload logos to showcase your work and help your fellow designers.
Read more

World Brand Congress

The World Brand Congress will be the single largest rendezvous of best brains behind some of the world's most successful and sought after brands ...
Read more

24 Indie Beauty Brands You Need to Know Now - The Coveteur

24 Indie Beauty Brands You Need to ... was voted the number one aromatherapist by Condé Nast Traveler and is the brains behind a lot of brands emerging ...
Read more

CMAI Ivy League: Highlights Indian brands’ success stories ...

CMAI Ivy League: Highlights Indian brands ... topics ‘Indian Brands ... which most brands would aspire for. The brains behind this brand ...
Read more

Interviewing Arjun - The Brains Behind Chakra

Interviewing Arjun - The Brains Behind Chakra Posted on 20th March 2015. Behind every great restaurant is a great owner, and we thought it was high time we ...
Read more

INDIA’S MOST TRUSTED BRAND – BRAND AWARD

INDIA’S MOST TRUSTED BRAND AWARDS 2016 is a brand listing which represents the most credible, transparent and differentiated standard of brand research.
Read more

Single-Brand Retailing in India: A Model Worth Study

Single-Brand Retailing in India: ... Are retail brands adjusting the size and staffing ... innovations in the U.S. have Indian brains behind ...
Read more