Published on November 20, 2008
Combining Search, Database and Community Marketing to Boost Lead Capture and Conversion Brian C. Reed CMO BoxTone Brian.Reed@BoxTone.com © BoxTone, Inc
Practice the 7 Habits © BoxTone, Inc
The 7 Habits of Highly Effective Revenue Machines 1. Be Proactive Go where they are 2. Begin with the End In Mind Model pipe & process 3. Put First Things First No database, no deals 4. Think Win/Win What’s in it for me (WIIFM) 5. Seek First to Understand, Buyer Personas Then to be Understood 6. Synergize Engage Community 7. Sharpen the saw They all want to learn (from Experts) © BoxTone, Inc
Know Your Buyer Personas © BoxTone, Inc
Know Your Buyer Personas NEW SOON MORE ON PERSONAS http://www.buyerpersona.com/ http://www.webinknow.com/2008/07/how-well-do-you.html http://www.cooper.com/journal/2003/08/the_origin_of_personas.html © BoxTone, Inc
© BoxTone, Inc
Interactive & Forwardable Content © BoxTone, Inc
Interactive & Forwardable Content OTHER TIPS eBooks, Cards, Cartoons Interactive Site Content On-Demand Webinars YouTube & Blip.tv Product Flash Demos Free Software Tools ROI Calculators © BoxTone, Inc
Grow Your Database © BoxTone, Inc
Grow Your Database – Rich Marketing Mix COST SAVING TIPS Partner on Surveys High-Value Downloads Custom List Build Partner on Events Content Syndication Sift & Target Promotions Newsletters & Invite a Friend © BoxTone, Inc
Search, Search, Search © BoxTone, Inc
The Learning Cycle before the Buying Cycle… “Mobile is now critical to our VIPs and field staff… so I need to learn more about how to manage this thing…” © BoxTone, Inc
•BlackBerry Management •BlackBerry Monitoring •BlackBerry Support Best SEO •BlackBerry Administration Page •BlackBerry Operations •BlackBerry ROI Blog on Outage News Blog on Event Blog on Partnership PRWeb & Press Release Media Coverage Posted Whitepaper © BoxTone, Inc
Engage Your Community © BoxTone, Inc
Experience Matters… “What are other people doing about this issue…?” © BoxTone, Inc
Engage Your Community – Online & Offline © BoxTone, Inc
You may remember my rendezvous with the BoxTone team during last year’s Wireless Enterprise Symposium… let’s just say that a lot of drunk material was ‘corrected’ by our editor. The Kings of Cool are back in Orlando this year and look to make a splash with the BoxTone Mobile User Management Lounge area at the annual BlackBerry conference. Nice. It's official. We have a place to record our CrackBerry.com Podcasts during WES 2008 which is coming up May 13th-15th in Orlando! The good folks at BoxTone are setting up a 'Mobile User Management Lounge' and you can see where I've staked CB's claim... by the couches next to the bar! You'll know where to find us! :-) © BoxTone, Inc
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