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Boulder BroomfieldMarkeFacts

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Information about Boulder BroomfieldMarkeFacts
Product-Training-Manuals

Published on October 5, 2007

Author: Gourangi

Source: authorstream.com

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The Boulder-Broomfield Marketplace:  The Boulder-Broomfield Marketplace The Boulder-Broomfield Market:  The Boulder-Broomfield Market The Boulder-Broomfield retail trade market includes the following cities: Boulder Broomfield Erie Lafayette Louisville Superior The Boulder-Broomfield retail trade area includes Pearl Street Mall and Downtown Boulder, Twenty Ninth Street Mall, Superior Marketplace and the FlatIron Crossing shopping district. Total Adult Population – 197,900 Total Household Count – 92,900 Sources: Wilkins Research 2006; Claritas 2005. The Boulder/Broomfield market is hot. :  The Boulder/Broomfield market is hot. Smarts. 58% of adults hold one or more college degrees compared to 27% nationally. Boulder County ranks No. 1 in the nation in the percentage of adults who have a bachelor’s degree. Counties in the top five include Boulder County, CO, Fairfax County, VA, Montgomery County, MD, Howard County, MD and New York County, NY. Wealth. The Boulder/Broomfield market is a $4.8 billion retail market. The median household income is $58,700, more than $14,000 higher than Denver's. The market ranks 10th in the nation for median household after-tax income (EBI). Denver ranks 25th, Fort Collins 38th and Colorado Springs 61st. In July 2005, median home sales reached $500,000 putting Boulder in a realm populated only by Colorado's ritziest ski resorts and major metropolitan areas such as San Francisco Bay area, San Diego, Anaheim-Santa Ana, Calif., Honolulu and New York City-White Plains. Growth. Since 1990, the Boulder/Broomfield market's population has increased nearly 66,000. That’s a 29% increase in population. By 2010, an estimated 50,000 more people will live here. That's 5,000 new potential customers every year. Sources: Census 2004; Sales & Marketing Management Magazine's Survey of Buying Power 2005, National Association of Realtors July 2005 and Wilkins Research 2006. Why is the Boulder/Broomfield market important to you?:  Why is the Boulder/Broomfield market important to you? Upscale consumers - The Boulder/Broomfield market is home to affluent and educated consumers. Market on the grow - The highest percentage of market growth over the past 10 years was in the east. The population in East County cities more than doubled from 1990 to 2000, growing from 28,000 in 1990 to 57,000 in 2000. Erie was the state’s third fastest-growing town in the last decade. Newcomers galore – 37% of adults have lived here five years or less. The area attracts more out-of-staters than Metro Denver. 62 percent of new Boulder/Broomfield residents come from other states - California, Texas, New York, Arizona and Illinois. CU students - Nearly 29,000 students are enrolled at CU-Boulder. In 2006, 42 percent of CU's freshmen students were from out-of-state with the majority coming from California, Illinois, New York and Texas. Each year, over 7,000 students graduate from CU. Local content - The Daily Camera Family of products provide local content and news coverage that is not available anywhere else. Sources: Wilkins Research, 2006; Census 2000, University of Colorado 2006,. Market Profile:  Market Profile Newcomers are defined as adults who have lived in the market five years or less. *The information on the Longmont market is from 2004. Sources: SRC 2004, Wilkins Research, 2006; Census 2000, Boulder Area Realtors May 2006. Slide6:  Delivering Your Customers Prairie Mountain Publishing offers several opportunities to reach your customers in the Boulder-Broomfield market as well as in Estes Park, Fort Morgan, Lamar, Sterling, Brush, Akron, Julesburg and Burlington. One-Stop Shopping Prairie Mountain Publishing offers you a one-stop shop for your advertising and marketing needs. Nobody Does It Better Prairie Mountain Publishing offers incredible reach in incredible products. For more information contact: Joan Beckett Market Research Manager beckettj@dailycamera.com 303-473-1422

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