Published on February 26, 2014
Be A Pirate: How to Start a Business Laura Wallendal Co-Founder, COO
Be A Pirate
Steal from the Best
Learn from Failures
There’s No Such thing as Zero Competition.
Compare + Differentiate
Why: Experiencing travel as a student is transformative.
How: We help teachers make travel a part of their students’ education
What: We develop tools to help teachers manage the administration of field trips
Step 1: Customers • • • • • • • Age Location Gender Grade Level Type of School Socio-Economic Computer Savvy
Know Your User
What Qualities Should They Have?
Innovation Adoption Bell Curve Future Value and Possibility • • • • • Workarounds to lacking features Use it for something else entirely Ask Questions Tell us what features are going to do See where the product is headed and tell us what they need.
Innovation Adoption Bell Curve Play and Mystery • Teachers who invite students before they know what the app does completely • Will learn all about the ins and outs by using it again and again • Push EVERY button on the site • Try it out for different contexts
Innovation Adoption Bell Curve Innovation and Identity • Tap into the latent ways of doing things • See how it disrupts or aids their current workflow • The User Experience adds beauty to a process and identity to the user • My favorite: swipe of trip create.
Build + Test
Get Some Funding
Test + Build
Grow Your Team: Who Do You Need?
Okay, Not EVERYTHING.
Laura Wallendal Laura@EdTrips.com
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