Boston Unviersity School of Education Presentation

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Information about Boston Unviersity School of Education Presentation

Published on February 26, 2014

Author: LauraWallendal



Guest lecture at the Boston University School of Education on Education Technology. Topics included starting an edtech company, defining customers/users, building a product, user testing and deciding what you like/don't like from web applications that you use every day.

Be A Pirate: How to Start a Business Laura Wallendal Co-Founder, COO

Be A Pirate

Steal from the Best

Learn from Failures

There’s No Such thing as Zero Competition.

Compare + Differentiate

Why: Experiencing travel as a student is transformative.

How: We help teachers make travel a part of their students’ education

What: We develop tools to help teachers manage the administration of field trips

Step 1: Customers • • • • • • • Age Location Gender Grade Level Type of School Socio-Economic Computer Savvy

Know Your User

What Qualities Should They Have?

Innovation Adoption Bell Curve Future Value and Possibility • • • • • Workarounds to lacking features Use it for something else entirely Ask Questions Tell us what features are going to do See where the product is headed and tell us what they need.

Innovation Adoption Bell Curve Play and Mystery • Teachers who invite students before they know what the app does completely • Will learn all about the ins and outs by using it again and again • Push EVERY button on the site • Try it out for different contexts

Innovation Adoption Bell Curve Innovation and Identity • Tap into the latent ways of doing things • See how it disrupts or aids their current workflow • The User Experience adds beauty to a process and identity to the user • My favorite: swipe of trip create.

Build + Test

Get Some Funding

Test + Build

Grow Your Team: Who Do You Need?

Measure Everything.


Product Walkthrough


Laura Wallendal

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