Boston Bruins BrandON

50 %
50 %
Information about Boston Bruins BrandON

Published on July 29, 2009

Author: fspopp

Source: slideshare.net

Description

SME was hired by the Boston Bruins to develop a brand strategy aimed at attracting fans and partners back to the brand after the cancelled
2004-2005 NHL season and to develop a new long-term positioning
based on the notion of teamwork, home, tradition and loyalty –
hallmarks of the Boston Bruins brand.

YEARS OF BUILDING BRANDS To attract fans and partners back to the brand after the cancelled In the past three seasons, the Boston Bruins have become a 2004-2005 NHL season and to develop a new long-term position- transformed organisation both on and off the ice. The 08/09 ing based on the notion of teamwork, home, tradition and loyalty – season has seen record increases in attendance and team hallmarks of the Boston Bruins brand. performance. The Boston Bruins engaged SME to develop The Hub of Hockey brand campaign, a compelling platform re ecting the team’s rich In developing a more consistent, concise, and effective brand for heritage and placing the Boston Bruins brand at the epicentre of Boston Bruins, SME employed the following services: all things hockey in New England. The Hub of Hockey is scalable to grass roots and youth initiatives, to high school/collegiate hockey, to NESN, the Bruins’ RSN, and to partner activation opportunities. The Hub of Hockey was inspired by the words of Oliver Wendell Holmes, “Boston is the hub of the universe.” The campaign’s visual expression was in uenced by the patriotic spirit of those words, intensifying the emotional bond for fans and making the brand a destination of the heart.

Add a comment

Related pages

Bruins Sign Jimmy Hayes, Brett Connolly, and Brandon ...

BOSTON, MA - Boston Bruins General Manager Don Sweeney announced today, July 6, that the club has signed forward Jimmy Hayes to a three-year contract ...
Read more

Bruins Sign Brandon Carlo to an Entry-Level Contract ...

Boston, MA - Boston Bruins General Manager Don Sweeney announced today, September 25, that the club has signed defenseman Brandon Carlo to an entry-level ...
Read more

Boston Bruins Hockey - Bruins News, Scores, Stats, Rumors ...

Get the latest Boston Bruins news, scores, stats, standings, rumors, and more from ESPN.
Read more

Brandon Bochenski - Wikipedia, the free encyclopedia

Boston Bruins Anaheim Ducks Nashville Predators ... Brandon Louis Bochenski (born April 4, 1982) is an Kazakhstani-American professional ice ...
Read more

Brandon Bruins, MBA | LinkedIn

Brandon Bruins, MBA. Co-Owner, Velofix Portland Mobile Bike Shop. Location Portland, Oregon Industry Sports
Read more

Boston Bruins news, rumors and more | Bleacher Report

The latest Boston Bruins news, trade rumors, scores, live coverage, free agent updates, power rankings, mock drafts and more
Read more

Boston Bruins - Boston.com

Stay up to date with Boston.com coverage of Boston Bruins
Read more

Boston Bruins 2016 Team Roster - ESPN

Boston Bruins Roster CENTERS: NO. NAME: AGE: HT: WT: SHOT: BIRTH PLACE: BIRTHDATE: 55: Noel Acciari: 24: 5-10: 208: R: Johnston, Rhode Island: 12/1/91 ...
Read more

Boston Bruins Hockey – Bruins News, Schedule, Scores ...

View the latest Boston Bruins news, schedule, scores, stats, roster, discussion and more from FOX Sports.
Read more

Boston Bruins: Brandon Carlo Was US Secretary of Defense

Boston Bruins: Brandon Carlo Was US Secretary of Defense. Even though the United States hockey team couldn’t do better than a bronze medal in ...
Read more