Bootstrapping & Growth Hacking - Overview

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Information about Bootstrapping & Growth Hacking - Overview
Business & Mgmt

Published on February 26, 2014

Author: PeterJonesLIONliblue

Source: slideshare.net

Description

What are the ten steps to rapid yet assured business growth?

Also known as #bootstrapping and #growthhacking ... !!

Bootstrapping Overview (aka Lean Growth Hacking) Presented by Peter M C Jones Opportunity Creator | Innovator | Collaborator Blue Oyster Business Growth

Growth Hacking Overview 1. Evolve Great Product 6. Develop Social Sales 2. Build Deep Knowledge 7. Build Great Teams 3. Develop a Success Ethos 8. Lead in Your Networks 4. Work Lean on Everything 9. Control Operations 5. Develop Social Marketing 10. Invest for Growth

A Product Development Bias 1. PRODUCT VIABILITY & EVOLUTION ● Use business networking to spot opportunities, test ideas, find suppliers or future partners or clients ● Test marketing strategies & messages; understand great tools and channels for business ● Embed ethical business & human values internally and externally ● Build a substantial depth of marketplace and product knowledge ● Work lean on everything, fail fast but cheaply ● Focus early on sustainability & accountability, and releasing partner creativity & innovation

Classical Business Responsibilities 2. BRAND VISIBILITY & MANAGEMENT ● The shift from broadcasting to customer listening and demand stimulation ● Manage marketing channels and monitor performance 3. REWARDS & RETURNS ● Knowledge as value; value exchange systems; peer to peer learning; social capital ● Management control systems still matter, eg cash flow 4. VIRTUAL TEAM - (T)ogether we (E)volve and (A)chieve (M)ore ● Find specialist partners or associates; find advocates and influencers; find permanent employees ● CSR; community engagement & event management; communities online

Delivery Methods & Programmes 1. Diagnosis ● Business Review, Troubleshooting 2. Delivering Change ● Change Programmes, Social Media Campaigns ● Business Engineering, Project Management 3. Leadership ● Strategy & Communication, Public Speaking ● Innovation Skills, Entrepreneurial Skills, Training Programmes ● Mentoring Schemes, Intrapreneurship Through CSR

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