Published on September 26, 2014
Boosting Fundraiser Turnout & Profits #FreeTech4PTA @VolunteerSpot
Meet the Presenters #FallFUNdraising Karen Bantuveris Founder & CEO VolunteerSpot.com @VolunteerSpot @VSpotMom Emily Orrson Product Manager BING in the Classroom @Emily_Orrson
This Webinar is for you if… • You organize fundraising events for your group, school or nonprofit. • You want to improve participation and boost profits. • You want to involve others in supporting a cause you care about. #FallFUNdraising
Special Thanks to our Sponsor #FreeTech4PTA @VolunteerSpot Visit www.BingRewardsSchools.com
Simple Steps. BIG Boost in Participation #FallFUNdraising
#FallFUNdraising FREE! Simply Plan: Auctions Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you organize! VolunteerSpot for Fundraisers
Why Leaders Luv VolunteerSpot SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors #FallFUNdraising 99% of Organizers 95% of Volunteers would refer VolunteerSpot to a friend or colleague.
• Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers #FallFUNdraising Agenda
Fundraising Begins with Community #FallFUNdraising
Choosing Fundraisers $$$ $,$$$ $$,$$$ $,$$$,$$$ #FreeTech4PTA @VolunteerSpot
Rewards for Schools Bing in the Classroom Search the web, earn free tech for schools www.BingRewardsSchools.com #FallFUNdraising
Find your School Bing in the Classroom www.bing.com/findyourschool www.bing.com/classroom/adfreesearch #FallFUNdraising
Product Fundraisers From Neighborhood door-to-door to Facebook wall-to-wall Can be in-addition to real-world fundraising events or stand-alone Social channels amplify participation & profits Include a ‘donate cash’ option Create a communications timeline Share results #FallFUNdraising
Choosing Products #FallFUNdraising Who is Selling? Who is Buying? Calculate Profits Company Support & Service Match to Events & Seasons
Socialize your Sale #FallFUNdraising
Build your Community #FallFUNdraising
Social Media Strengthens your Group It’s like having a conversation! #FallFUNdraising Listen Share Connect Inspire When we have calls-to-action, our community will be engaged.
Social Media Strengthens your Group #FallFUNdraising Listen Share Connect Inspire Action $$$
Build your Community • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners #FallFUNdraising
#FallFUNdraising Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org Help ‘em Find You
1. Upload photos & video and tag volunteers (NOT kids) 2. Create ‘Events’ pages for big activities 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers & participants #FallFUNdraising What to Post?
#FallFUNdraising What to Post…
Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT #FallFUNdraising
Real World Fundraisers MORE TURNOUT MORE FUN MORE PROFIT #FallFUNdraising
Create a Social Media Plan #FallFUNdraising Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure
Create a Social Media Plan #FallFUNdraising Include… • Onsite & Online tie-ins • Social incentives • Fun polls & ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate
When Where What 1 month before • Publish URLs & Twitter/Instagramhashtag on all materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> #FallFUNdraising 3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! 1 – 2 weeks before Personal buzz from community • Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos> • Definitely going to bid on this: <photo/link>. What’s your fav? Example: Fall Carnival Social Media Plan
Social Media Plan When Where What 2 – 3 days before Photos of prep work, updates on carnival booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors #FallFUNdraising At Carnival POSTERS Hashtags# Check in • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen: TodaysMeet.com • Social ambassador badges “I f, Do U?” After Lots of Photos & Video Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group
#FallFUNdraising Pre-Event Buzz
#FallFUNdraising Day-Of Buzz
Onsite Socializing during Event Give ‘em a reason to socialize: Tweet, facebook or Instagram their selfie with your mascot Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival Make a game of tweeting, Facebooking or Instagramming pics with the principal #FallFUNdraising
Recognize Volunteers & Participants #FallFUNdraising
#FallFUNdraising Thank Sponsors
A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action! #FreeTech4PTA @VolunteerSpot
Pinterest for Fundraisers #FallFUNdraising • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
Like the ideas, but don’t have time? Create a position for a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors #FallFUNdraising Get Help
Thank you for joining! Go today! www.BingRewardsSchools.com Join us! Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot #FreeTech4PTA @VolunteerSpot
#FallFUNdraising FREE! Get Started Today
Pinning Fantastic Fall Resources Join Us: Pinterest.com/VolunteerSpot #FallFUNdraising
Boosting Fundraiser Turnout & Profits. Boost turnout to your fundraiser (and ultimately raise more money!) by engaging more volunteers with easier signups ...
>> Download the webinar recording: Boosting Fundraiser Turnout and Profits << * * * And many THANKS to our wonderful friends and sponsor, Bing in the Classroom
Join us and spread the word about the BEST fundraising webinar for schools >> Tuesday, Feb. 24, 2015 at 12p ET (11p CT, 9a PT)
Key Takeaways: Find a fundraiser that's a good fit for your school or nonprofit taking into account fundraising goals and potential for hands-on support
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