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Boost Your Bottom Line With Social Good: The Case for Cause Marketing

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Information about Boost Your Bottom Line With Social Good: The Case for Cause Marketing
Marketing

Published on March 7, 2014

Author: Vocus

Source: slideshare.net

Description

If you want to increase sales and customer loyalty this year, begin by boosting your bottom line with social good.

According to Cone Communications, 91 percent of global consumers will switch brands to one associated with a good cause given comparable price and quality. Those brands also experience other benefits such as happier employees and increased customer loyalty.

With our eBook, learn how to:

*Choose a relevant social or environmental issue.

*Select and work with a cause partner (a nonprofit).

*Overcome challenges associated with cause marketing.

Ready to increase profits and elevate your brand by doing good? Download Boost Your Bottom Line With Social Good now!
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Boost Your Bottom Line With Social Good

Marketers Can’t Afford to Ignore Cause Marketing According to Nielsen’s “2013 Consumers Who Care” study, 50 percent of consumers would be willing to pay more for goods and services if the company in question actively supported a cause and gave back to society.

How Cause Marketing Impacts Brands Although companies are in the business of making a profit, consumers would like to see them play a bigger role in society. In its “2013 Cone Communications Social Impact Study: The Next Cause Evolution,” Cone Communications found that “88 percent [of Americans] would buy a product with a social or environmental benefit if given the opportunity.”

Cause Marketing Defined A subset of corporate social responsibility, cause marketing is a way for companies to do social good. In “Fundraising for Business,” author Joe Waters says that cause marketing is “a partnership between a nonprofit and a for-profit for mutual profit.”

Overcoming Cause Marketing Challenges There are many complexities involved in launching a cause marketing initiative. Marketers need to get internal support behind the chosen cause, create a plan, and most importantly, maintain transparency.

Implementing Cause Marketing Businesses shouldn’t leap into cause marketing without looking first. After thorough research, brands should select a cause that has potential to bring the most benefit to both the business and the cause.

Want to Learn More About Cause Marketing? Download a copy of “Boost Your Bottom Line With Social Good: The Case for Cause Marketing” today! »

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