Published on March 7, 2014
Boost Your Bottom Line With Social Good
Marketers Can’t Afford to Ignore Cause Marketing According to Nielsen’s “2013 Consumers Who Care” study, 50 percent of consumers would be willing to pay more for goods and services if the company in question actively supported a cause and gave back to society.
How Cause Marketing Impacts Brands Although companies are in the business of making a profit, consumers would like to see them play a bigger role in society. In its “2013 Cone Communications Social Impact Study: The Next Cause Evolution,” Cone Communications found that “88 percent [of Americans] would buy a product with a social or environmental benefit if given the opportunity.”
Cause Marketing Defined A subset of corporate social responsibility, cause marketing is a way for companies to do social good. In “Fundraising for Business,” author Joe Waters says that cause marketing is “a partnership between a nonprofit and a for-profit for mutual profit.”
Overcoming Cause Marketing Challenges There are many complexities involved in launching a cause marketing initiative. Marketers need to get internal support behind the chosen cause, create a plan, and most importantly, maintain transparency.
Implementing Cause Marketing Businesses shouldn’t leap into cause marketing without looking first. After thorough research, brands should select a cause that has potential to bring the most benefit to both the business and the cause.
Want to Learn More About Cause Marketing? Download a copy of “Boost Your Bottom Line With Social Good: The Case for Cause Marketing” today! »
Vocus Releases “Boost Your Bottom Line With Social Good: The Case for Cause Marketing” Instructional guide teaches marketers how to employ socially con
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