advertisement

BOOKED for Lunch - EPIC Content Marketing - Joe Pulizzi

38 %
63 %
advertisement
Information about BOOKED for Lunch - EPIC Content Marketing - Joe Pulizzi
Education

Published on March 4, 2014

Author: SuziDafnis

Source: slideshare.net

Description

No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.

Learn how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

In "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter & Win More Customers by Marketing Less" (McGraw-Hill), Joe Pulizzi, one the world's leading experts on content marketing, explains step-by-step how businesses can drive EPIC sales by creating content that is so helpful, so valuable and so compelling that customers can't live without it.

"Joe lays out the objectives, principles and core strategies of content marketing in a way that's easy to understand, inspiring and entertaining. If your company doesn't yet realize that it's a media company, you're missing the most powerful way to connect with your customers," says Julie Fleischer, Director of Media and Consumer Engagement, Kraft Foods, and 2013 Content Marketer of the Year.

Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" is a groundbreaking guide that provides a framework for developing a powerful content strategy that involves developing and distributing EPIC stories--for websites, blogs, and social media--that leads directly to greater profits and growth.

You'll walk away armed with real-world tools including how-to:

Discover and develop your content marketing mission statement
Set up a process for creating and curating epic content
Learn how to leverage social and email channels to create--and grow--your audience
advertisement

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less SUZI DAFNIS Australian Businesswomen’s Network

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Q&A

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less TWITTER Use tag: #booked Follow along: Suzi is Joe is @suzidafnis @JoePulizzi

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Joe Pulizzi contentmarketinginstitute.com

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Where do we start?

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Poll Where are you in relation to Content Marketing? 1.Doing my research. Need to understand it. 2.Ready to start. (I know I want to.) 3.Publishing, but need more direction. 4.Established, but want to get more results.

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Who is it for?

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Awareness Shortlist The Buying Cycle

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Niches

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Planning – Content Calendar

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Who’s on the team?

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Content Types Blog, eBook, Newsletter, Video, Printed Magazine

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Finding Content…

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Platforms

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less The Plan

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Content Promotion

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Q&A Use the Question Pane to Ask Your Questions

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Joe Pulizzi contentmarketinginstitute.com

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Poll Where will you start? 1.Personas - Who is my customer? 2.Owned vs Rented - My own online space 3.Determining my Niche - Where do I want to be a star? 4.Content Audit - What assets do I have? 5.Content Creation - Choosing platforms and channels 6.Social Media - Adding fuel to the fire

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less • 27 March • 12.00pm AEDT • With Natalie Sisson

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Thank you Joe Pulizzi @JoePulizzi contentmarketinginstitute.com

Epic Content Marketing How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach women the skills to start, manage and grow a business. Discover the benefits of membership!

Add a comment

Related presentations

Related pages

Free webinar with Joe Pulizzi - Epic Content Marketing ...

Joe Pulizzi, one the world’s leading experts on content marketing, ... Epic Content Marketing
Read more

Epic Content Marketing: Lunch With Joe Pulizzi Tickets ...

... Social Media Club Portland presents Epic Content Marketing: Lunch With Joe Pulizzi - Friday, December 6, 2013 at Mercy Corps Aceh Community Room, ...
Read more

An Epic Lunch With Content Marketing Expert Joe Pulizzi ...

... Joe Pulizzi, joins us on December 6 th to talk about his new book,“Epic Content Marketing ... Epic Content Marketing: Lunch With Joe Pulizzi ...
Read more

4. Epic Content Marketing by Joseph Pulizzi - Barnes & Noble

... of the Epic Content Marketing: ... One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract ... Barnes & Noble ...
Read more

Epic Content Marketing: How to Tell a Different Story ...

Buy Epic Content Marketing: ... Joe Pulizzi is a content marketing strategist,a professional ... 5.0 out of 5 stars Content for breakfast, lunch and dinner.
Read more

November, 2013 | Social Media Club PDX

Monthly Archives: November 2013 An Epic Lunch With Content Marketing Expert Joe Pulizzi. ... Epic Content Marketing: Lunch With Joe Pulizzi ...
Read more

This Week in Content Marketing: Facebook Slowly Eats Media ...

... Facebook Slowly Eats Media Companies for Lunch. ... Joe Pulizzi; Content Marketing Institute ... Epic Content Marketing. #orange https: ...
Read more

Joe Pulizzi, Content Marketing Institute Founder, to Speak ...

... November 5 at 11:30 a.m. for lunch and to hear Joe Pulizzi talk ... Joe Pulizzi is founder of Content Marketing ... Epic Content Marketing was ...
Read more