Book production processes Q4 2013

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Information about Book production processes Q4 2013
Books

Published on February 5, 2014

Author: sarahperkins98871174

Source: slideshare.net

Description

A summary of blog posts about the book production priocess in the 4th quarter of 2013, from October to December.

The book production process: December 2013 Design a book cover We all know book covers are an important part of a marketing strategy. Some people will want to attempt the task themselves, but I think it is important to understand the process if you are going to have help. If you have an idea of the concepts behind the process, it is much more likely that you will: • go into the process prepared. • come out of the process with what you need. • avoid having a cover that appeals to you, but doesn't appeal to the market. And nothing undermines confidence quite as much as that nagging feeling that you are out of your depth. So have a look at these three posts: • The first one sets out some design principles about layout, and analyses some examples: http://ow.ly/sNZk0 • Then font and pictures get the same treatment: http://ow.ly/sNZtn • And finally, a look at some good covers to see why they work: http://ow.ly/sNZLO Here are a couple more posts about cover design: • How to optimise your cover for online sales to keep the impact in a thumbnail: http://ow.ly/sO03Q The Proof Angel is the trading name of Sarah Perkins, freelance editor and proofreader. www.the­proof­angel.co.uk or http://ow.ly/sNlFs © Sarah Perkins 2014

• A behind the scenes look at the process at Random House: http://www.youtube.com/watch?v=l2Z86L25v30 As an author, do you need to think about insurance? An article about insurance came to my attention on LinkedIn. This isn't a subject that occurred to me as a top priority for an author, but once I had started to think about it I pretty soon came to the idea at the bottom of any similar question about insurance. The need for insurance depends on what you are doing, and how risk averse you are. And that will always be true, because insurance is one risk management tool in a whole kit. We all take risks all the time, whatever we are doing. Writing is no different. The type of risk varies considerably with what you are writing, and each type of risk will have at least one appropriate tool. Most of us have a difficulty with the concept of insurance. We would like to believe that it is a magic product. I've paid my premium, so nothing bad can happen to me. Unfortunately, it doesn't work like that. Most insurance works like this: • Something happens to someone else, & they can prove that • they have lost financially, and • it was your fault, and • whatever happened is mentioned in your policy, then • the insurers will pay out to whatever limit was specified in the policy you bought, unless • you have done something they have said they won't cover, like breaking the law. So before you get bogged down, you need to think what you want to be covered. To do that, think of: • What risks am I taking by writing this book? • What steps can I take to reduce that risk? For example if your book explains to the DIY enthusiast how they can re­roof their own house: • Are you properly qualified to explain the task? • Have you checked that someone who isn't a specialist understands enough to get it right? www.the­proof­angel.co.uk or http://ow.ly/sNlFs © Sarah Perkins 2014

• How likely is it that I'm going to sue you because I followed your instructions, & my beautiful house is now ruined because... On the other hand, if you are writing about some nice gentle plot taking place in a backwater the chances of a claim will be considerably less. If you have a list of risks you would like to be covered, you might want to think a little about how a stranger could find out enough to work out how much to charge you to take some of that risk away. Because that is what insurance does. On the other hand, you might prefer to go straight to a decent insurance broker to discuss the position. Anyway, here is the article. It is written from an American perspective, but the ideas are the same everywhere: http://ow.ly/sO1m5 An author talks about editing This is an interesting take on the editing process from author Michael Jecks. http://ow.ly/sO1tW E­book software worth a look? Are you looking for some e­book creation software? Have you tried Jutoh? I haven't done any experiments, but it looks as though it is worth considering. http://ow.ly/sO1Bt www.the­proof­angel.co.uk or http://ow.ly/sNlFs © Sarah Perkins 2014

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