Book marketing secrets

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Published on March 4, 2014

Author: paulakrapf

Source: slideshare.net

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Secrets of Successful Self-Publishing, Chicago Writers Conference presentation March 3, 2014

Steps for Smart Self-Published Authors Paula Krapf, Author Marketing Experts, Inc.

  According to Bowker, authors self-published more than 391,000 books in 2012 http://www.mediabistro.com/galleycat/bowkercounted-391000-self-published-books-in2012_b78844 Don’t let your book get lost in the crowd

   Amazon top reviewers: http://www.amazon.com/review/top-reviewers Book Reviewers on the Web: http://robinmizell.wordpress.com/bookreviewers/ Midwest Book Review: http://www.midwestbookreview.com/links/othr_r ev.htm

 Personalize  Provide book basics: Title, ISBN, Pub Date,  Publisher, Buy link, Genre  Include your website link  Look for niche bloggers/peers

  A website is a 24/7 sales & marketing tool that you own. And - you get Google Authorship which is an important way to gain credibility and discoverability online.

Your blog needs a complete profile along with a link to your Google+ profile. http://www.susangilbert.com/google-authorshipget-seo-and-get-noticed/ and, to get more from G+ http://www.copyblogger.com/google-pluscontent-strategies/

 Where can readers buy your book?

 Strong call to action: Tell your visitors what you want them to do, otherwise they will leave without taking action.

 Contact points: Make it easy for someone to contact you, either through a phone number, contact form, direct email, or a combination of methods.

 Sign-ups: Most visitors won't buy the first time they land on your site. Get them to sign up for your blog, newsletter, or announcement list (permission marketing) and get them back to your site again and again.

  In 2012, 43.8% of books bought by consumers were sold online, according to Bowker. Amazon also gets a lot of traffic and provides numerous ways for authors to promote their books.

  Keys to Amazon - discover ways to maximize your book page and stand out from the crowd. Add images to your book page.

 Type keywords associated with your book into Amazon's search bar to see what Amazon suggests - incorporate those suggestions into your title and subtitle, and description. You can also use a keyword tool like ubersuggest.org

 Choose as narrow a category as you can. That will help your book stand out, come up higher in Amazon searches, and be recommended to readers, etc. http://www.amazon.com//b/?node=1000. Categories do change, so be prepared.

 Amazon Author Central lets authors display bibliographies, biographies, photos, and blog feeds. Add videos, manage events, post reviews, and more. Use all the features on this valuable piece of online real estate.

 Experiment with free eBook promotions and do some price variations; this also juices your book in Amazon's system.

  Think beyond the bookstore: video stores, electronics stores, grocery stores, spas, restaurants, coffee shops, Hallmark stores, street fairs, farmers markets, gyms, yoga studios, wineries, art stores, coffee shops, airports. Speaking engagements – approach local businesses, civic organizations, nonprofits, business groups, social clubs, Toastmasters. Search for Writer Conferences and Book Fairs, contact libraries, bookstores, museums and book clubs, MeetUps.

    Add a book club form and discussion questions to your website. On sites like Goodreads indicate you're available to speak to clubs in person, by Skype or via phone. Find clubs through local libraries and bookstores, Facebook and other social networking sites. http://www.mediabistro.com/galleycat/resources -for-authors-traveling-to-book-clubsschools_b20397 - sign up now!

  Approach Catalogs/Gift guides; you can search these directories and sites: http://www.catalogs.com/ Approach organizations, associations or groups who might buy multiple copies for giveaways or promotions. Start local with a Google search of your city name and your keywords. Then go statewide, regional, etc. Offer them a discount on buying your book in larger quantities. http://www.marketingsource.com/directories/ass ociations/us

     Ask yourself: Why am I doing this? Other than book sales, what is the motivation behind that promotion? Your focus must be larger, such as: Expanding your business Increasing your speaking gigs Growing your platform Developing readership

 Be helpful: Offer insights, tips, guidance. You will build trust and people buy from those they trust.  Ask for what you want: If you want a sale, offer them a special buy-in.   Follow your readers: Know who they are and what their needs are. You'll gain this insight by following them. Ask for help: The best way to build your following and enhance the trust factor is to join conversations.

 Fill out your profile, completely  Look at your follower’s fans for ideas  Photos and videos are very popular  Use #hashtags  Promote your social media on your website, blog, email, etc.

    SocialOomph: https://www.socialoomph.com/ (Free and paid versions) Hootsuite: http://hootsuite.com/ (Free and paid versions) Buffer: http://bufferapp.com/ And more: http://socialmediatoday.com/danielzeevi/1344346/top-10-social-mediamanagement-tools

       Free newsletter, Book Marketing Expert Sign up at: http://www.amarketingexpert.com Follow our blog and find us on Facebook, YouTube & G+ http://www.amarketingexpert.com/blog/ https://www.facebook.com/bookmarketingame http://www.youtube.com/user/BookmarketingAM E https://plus.google.com/u/0/117877257839352 379062/

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