Bollywood Twitter Index

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Information about Bollywood Twitter Index
Marketing

Published on December 20, 2013

Author: TOTHENEW

Source: slideshare.net

Description

ThoughtBuzz, social analytics arm of TO THE NEW, recently launched Bollywood Twitter Index – a list of popular movie actors in India with the most number of followers. The research had a comparative study of the Indian celebrities on Twitter (based on number of followers and tweets per day) and analyzed the Twitter content.
The research findings revealed how Bollywood celebrities have now started using Twitter to promote the brands they endorse (about 9%) and that a majority of their tweets (about 27%) mainly revolve around them promoting their work or films.

BOLLYWOOD TWITTER INDEX

TWITTER CELEBRITY INDEX The Bollywood Twitter Index is a social media analytics list of popular movie actors in India with most number of followers. The study is conducted by ThoughtBuzz, the social media analytics’ arm of TO THE NEW. This report is a comparative study of the most active celebrities on Twitter based on number of followers and tweets per day. The report analyzes Twitter content basis the last 100 tweets of Bollywood celebrities during the period ending October 2013.

TOP 10 MOVIESTARS 1 Amitabh Bachchan Shahrukh Khan 2 3 Salman Khan Aamir Khan 4 5 Priyanka Chopra Deepika Padukone6 7 Hrithik Roshan Akshay Kumar 8 9Shahid Kapoor Sonam Kapoor10

MOVERS AND SHAKERS MOST ACTIVE 8.08 5.42 4.39 2.99 The Twitter activity level is decided based on average tweets per day by the author. It includes Original Tweets, Retweets and Replies by the author on her timeline. HIGHEST GAINERS 87 % 85 % The highest gainers are calculated by comparing the number of followers with the last year. 151 % 99 % 87 % MADHURI DIXIT NENE 27.5

WHAT THEY SAY Brand Promotion 9% Work Promotion 27% Fan-based Interactions 24% Social Cause 4% Sharing Quotes & Wisdom 7% Sharing Opinions 6% Sharing Personal Moments 23% Both male & female celebrities equally promote their work & social causes for which they stand Female celebrities promote brands three times more than male celebrities 60% of tweets by both Deepika Padukone and Shahid Kapoor are related to movie tweets Nearly half of Sonam Kapoor’s tweets represent brand promotions Male celebrities interact with their fans 1.5 times more than female celebrities Salman Khan has the highest number of tweets interacting with fans Summary of overall nature of tweets is calculated based on the last 100 tweets by each of the top 10 celebrities during the year 2013. Data as on 31 October, 2013.

AMITABH BACHCHAN 1

SHAHRUKH KHAN 2

SALMAN KHAN 3

AAMIR KHAN 4 It is interesting to note that with virtually no activity in the year, Aamir Khan has continued to gain significant numbers, having amassed nearly 2 lakh new followers in the last 2 months alone. Aamir’s only tweets in the current calendar year are about narration of his experience of meeting David Cameron, Prime Minister of United Kingdom and #ThankYouSachin during the cricketer’s last test match in Mumbai.

PRIYANKA CHOPRA 5

DEEPIKA PADUKONE 6

HRITHIK ROSHAN 7

AKSHAY KUMAR 8

SHAHID KAPOOR 9

SONAM KAPOOR 10

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