Bold.research.intro.spring.2014

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Marketing

Published on March 14, 2014

Author: boldstudios

Source: slideshare.net

Description

Since 1995, Bold Studios has worked for media companies, brands and agencies, including ABC, American Express, ESPN, Evenflo, Food Network, Initiative, NBC Sports Group, People Magazine, RJ Palmer, Sqor, Sprout, TNT, TBS and Yahoo, among many others. To see what insights we can reveal about your target, email bob@bold-studios.com

right brain research Bold Studios Bold Studios, 385 Canal St., 2nd Floor, NY, NY 10013, 646-567-1006, bob@bold-studios.com

Bold%Metrics™%patented%research%invented%by%a%creative right brain research Bold Studios My# name# is# Bob# Ciosek.# # I’m# a# former# ad# agency# creative# director# (BBDO,# Saatchi,# DMB&B).##10#years#ago,#I#invented#a#consumer#research#tool.## I#consult#for#dozens#of#blueFchip#companies#leveraging#the#amazing#insights#I#unearth# using#my#patented#online#research#tool.# All#of#my#studies#are#customFbuilt.##While#every#study#is#unique,#objectives#often#include# quantifying# how# and# why# target# audiences# consume,# engage# &# connect# with# traditional,# digital# and# social# media,# TV# genres,# shows,# topics,# talent,# brands,# brand# positionings#and#execution#strategies#and#tactics.##Ultimately,#it’s#a#strategy#tool.

A%snapshot%of%my%client%experience right brain research Bold Studios Clients(include(TV(networks((from(development(to(programming(to(marketing(to(ad(sales),( TV(production(studios,(social(media(platforms,(ad(agencies,(media(agencies(and(brands.

right brain research Bold Studios What%makes%Bold%Metrics™%so%different? UNIQUE CONCLUSIVE RIGHT&BRAIN:&& As&a&writer,&producer&& and&director,&I& approach&research& differently...&from&a& creative&POV PATENTED:&& I&invented&and& patented&this& methodology&out&of& my&need&for&deeper& consumer&insight REAL&WORLD:&& Concepts&“fight&it& out”&rather&than& receiving&equal& attention&from& respondents DEEP&DIVE:&& We&surround&the& problem&from&every& possible&angle,& generating&over& 100,000&custom& viewer/consumer&data& points&for&analysis RELATIVE:&& Rank&order&and& relative&strength&are& quantified&for&all& factors&influencing& viewer&behavior& QUICK:&& It’s&just&4&weeks&from& study&launch&to& report/presentation ACTIONABLE CUSTOM&INSIGHT:&& Over&100,000&viewer& datapoints&generated& from&custom& demographic&and& psychographic&subsets& developed&for&you REPORT/ PRESENTATIONS:&& Inperson&presentation& with&100+&page&report& and&reports&for&specific& departments&and& presentation&needs ACTION&PLANS:&& Strategic&and&creative& roadmaps&delivering& on&all&stated&objectives PROVEN BLUE&CHIPS:&& Dozens&of&the&biggest& media&companies,& agencies&and&brands& rely&on&Bold’s&patented& tool&and&insight CORNER&OFFICE:&& Clients&have&included& network&Chairmen,& Presidents,&CMOs,& EVPs,&Exec&Producers IN&THE&TRENCHES:&& Bold&has&a&knack&for& taking&highlevel& insight&and&drilling& down&to&make&it& actionable&at&all&levels& of&organizations

right brain research Bold Studios Deliverables%>%Bold%Studios% 1.&&Custom'Study:&&utilizing&Bold&Metrics&patented&online&research&methodology,&includes&custom& recruiting&of&1,200&respondents,&1&main&question,&6&categories,&24&statements,&one&TV&news& viewer&engagement&score,&minimum&of&five&computer&segments,&with&353&custom&demographic& and&psychographic&subsets&derived&from&33&questions. 2.&&Raw'Data:&&Excel&sheet&containing&more&than&10,000&target&consumer&data&points&for&analysis,& including&target&audience&segmentation&(minimum&of&five).&&Additional&ability&to&generate&more& than&100,000&data&points. 3.&&Full'Powerpoint'Report'and'Live'Presentation:&&developed&from&raw&data&analysis,&this&100+& page&report&will&include&conclusions&of&the&test&categories&and&test&statements,&segmentation,& deep&dive&on&key&demographic/psychographic&habits,&and&specific&insights&for&key&departments 4.&'Follow9up'Reports&and/or&presentations&can&be&customized&for&specific&departments&and,& depending&on&scope&of&the&request,&may&include&a&seperate&fee

Fun#slides#of#insight#from#my#blog right brain research Bold Studios

right brain research Bold Studios

right brain research Bold Studios

right brain research Bold Studios

right brain research Bold Studios

right brain research Bold Studios

right brain research Bold Studios

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