Bogle Vineyards Advertisement in Wine Spectator Magazine

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Information about Bogle Vineyards Advertisement in Wine Spectator Magazine

Published on June 7, 2013

Author: TomGehrig



The objective of this ad was to announce to the wine community the creation of a new product: Essential Red, targeting young, "Generation Y" wine drinkers. The tone of this ad needed to be brave and edgy, but careful not to compromise the Bogle family's reputation of being a trusted brand for generations. The tagline combines both their unique position in this market (by calling attention to the fact that "old vines" make for the best quality in the red blend category), while simultaneously addressing the new, younger audience. Millennials live for and in the moment and value sharing their experiences with their friends. Gehrig + Kelly created a microsite which involves posting your own "ESSENTIAL RED MOMENT".

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