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Published on January 9, 2009

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CE Consumer Markets Wireless Value Proposition : CE Consumer Markets Wireless Value Proposition Bob Huang Sony Electronics Contents : Contents Is Wireless Big for Consumer Electromics (CE) Current Wireless Landscape The Big player A Player What is the UWB Opportunity Is Wireless Big for Consumer Electronics : Is Wireless Big for Consumer Electronics Yes! Mobile Telephones Remote Controls Wireless Internet access Current Wireless Landscape : Current Wireless Landscape The Growth of CE Wireless Remote controls Started 40-45 years ago TV, etc Toy applications (cars, etc) Mobile telephones Started 20 years ago Now starting UMTS/3G Wieless Internet access Started 4 years ago The Big player: 802.11 : The Big player: 802.11 Extensive market penetration Low cost point due to volume Consumer recognition and acceptance OEM’s have experience Issues Seamless security PC oriented A player: UMTS/3G : A player: UMTS/3G Extensive user base Known utility Plus Minus OEM’s have experience Issues Infrastructure build challenge Business case (cost per bit) What is the UWB Opportunity : What is the UWB Opportunity Where does UWB fit in? For Wireless-USB? For in-home video distribution? For portable & personal entertainment? Peer-to-peer When will UWB be here? No Answers : No Answers But, a resonable approach For CE, wireless is Not an a fundamental value A supporting technology Cut-the-cord wireless One-time value Many time value Conclusion : Conclusion UWB is many things to many people It is an opportunity to all CE, PC and Mobile industries Each will have its own opportunity (as convergance is not yet a reality) Need to follow the 802.11 track: First work on worldwide acceptance Then continue to developing more capability Built it and they will come

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