Published on March 20, 2014
BMW i3 Matt Short James Davies Dusdeep Sandhu Manish Taank Faisal Bakashwain
What is the Market Outlook? Emission Reduction Economic Downturn Electric Perception
Model Price Year Planning to Launch BMW BMW i3 ~$35,000 2013 Audi A1 e-tron TBA 2013 Chevrolet Spark-EV TBA 2013 Toyota FT-EV TBA 2012 Nissan Leaf ~$35,000 2010
The Audience Information Search Overall Type of customer Journey
Segmenting the Market Suburban Professional Inner city climbers Retirees Household Income £45,000 - £55,000 £45,000 - £60,000 £55,000 - £70,000 Motivations Family Successful Enjoyment of Life Hobbies Days Out Camping Tennis Formula 1 Golf Weekend breaks Magazines House and Home T3 GQ Vogue Readers Digest Newspapers The Guardian Financial Times The Daily Telegraph Profession Management, Property Development, Doctor, Dentist. Holiday Type All Inclusive Self Catering Villa All Inclusive Cruise Location Spain America Mediterranean
Data Strategy Current Databases Analyse Databases Further Engagement
Positioning Minimalist Heritage Combustion
WARC Case Studies
Check out the BMW i3 review at CARandDRIVER.com. Use our Car Buying Guide to research BMW i3 prices, specs, photos, videos, and more.
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today it will pitch the i3 electric in a 60-second spot ...
BMW i3 vs Volkswagen e-Golf. What's the best electric car on sale today? We pitch the BMW i3 against the Volkswagen e-Golf to find out.
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said it will pitch the i3 electric in a 60-second spot during ...
1. BMW i3 Matt Short James Davies Dusdeep Sandhu Manish Taank Faisal Bakashwain . 2. What is the Market Outlook? Emission Reduction Economic Downturn ...
i3 Bolt Pattern Pitch Circle Diameter (PCD) defines the diameter of the imaginary circle drawn by the centers of the wheel lugs and describes the number of ...
BMW’s pioneering i3 electric car is one of the most exciting cars of 2013. It employs BMW’s trademark, sporty rear-wheel drive, which marks it out from ...
Erfahren Sie alles über das Thema „BMW i3“ und über viele andere Themen rund um Marketing, Werbung und Medien.
Globaler Auto-Etat: Die Agentur Dorten mit Büros in Stuttgart und Berlin hat sich im Pitch um den weltweiten BMW i-Etat durchgesetzt.