BMW i3 Pitch

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Information about BMW i3 Pitch
Education

Published on March 20, 2014

Author: MattShort2

Source: slideshare.net

Description

The pitch our team put together for group work at university. The aim was to put forward our ideas for a direct marketing campaign for the then upcoming release of the BMW i3 all electric vehicle. The slideshow shows our idea for campaign as well as the research we did to create the email.

BMW i3 Matt Short James Davies Dusdeep Sandhu Manish Taank Faisal Bakashwain

What is the Market Outlook? Emission Reduction Economic Downturn Electric Perception

Model Price Year Planning to Launch BMW BMW i3 ~$35,000 2013 Audi A1 e-tron TBA 2013 Chevrolet Spark-EV TBA 2013 Toyota FT-EV TBA 2012 Nissan Leaf ~$35,000 2010

The Audience Information Search Overall Type of customer Journey

Segmenting the Market Suburban Professional Inner city climbers Retirees Household Income £45,000 - £55,000 £45,000 - £60,000 £55,000 - £70,000 Motivations Family Successful Enjoyment of Life Hobbies Days Out Camping Tennis Formula 1 Golf Weekend breaks Magazines House and Home T3 GQ Vogue Readers Digest Newspapers The Guardian Financial Times The Daily Telegraph Profession Management, Property Development, Doctor, Dentist. Holiday Type All Inclusive Self Catering Villa All Inclusive Cruise Location Spain America Mediterranean

Data Strategy Current Databases Analyse Databases Further Engagement

Positioning Minimalist Heritage Combustion

WARC Case Studies

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