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BMPwriters Text Sells English flyer

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Information about BMPwriters Text Sells English flyer

Published on February 13, 2009

Author: mikemuench

Source: slideshare.net

Description

How we bring your message home localization translation advertising transcreation international copywriting
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B u RTO n . M ün c h & P a RT n E R W advertising sans frontières? O R L 15 pages in red box D 520 pages in yellow pages 17961 translators in germany W 1 chance I D E W R I T E R S BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

B u RTO n . M ün c h & P a RT n E R REaSOnS PaGE 002 TO BELIEvE Where we stand. Where we’re headed.  What’s in it for you. The lay of the land: BMPwriters is one of Germany’s The lurking danger: In the world of advertising and leading international copy adaptation specialists. With PR, »translations« are typically blind spots. Locali- our uncompromising copywriting approach, expert zation agencies are generally selected quite haphaz- adaptation teams and rigorous quality assurance, BMP ardly – all too often based on price tags and yellow has shaped the international signatures of such house- page ads. Little wonder that many a translated text hold names as Audi, Bosch, Deutsche Börse, Deutsche has all the charm of a Korean instruction manual. Post, Evonik Industries, Mercedes-Benz and T-Online. Without professional adaptation, even the most bril- liantly conceived national campaigns are doomed to Addison, argonauten G2, Citigate SEA, DDB, make a poor showing internationally. More often Deekeling Arndt Advisors, Jung von Matt, McCann, PLEON, Publicis and XEO are among the many than not, brand, corporate values, mission and prod- agencies who rely on our copywriting and localiza- ucts lack power of persuasion, clarity of structure tion expertise – also when it comes to complex and recall value. Or even worse, fail to make the challenges such as high-profile ads, image brochures, slightest stir. annual reports, as well as financial and executive communications. BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

B u RTO n . M ün c h & P a RT n E R REaSOnS PaGE 003 TO BELIEvE In a clearly structured process, BMP ensures that the same happens in your international communica- tions (thanks to in-country copywriters and adap- tation experts, aided and unaided triple-phase text The following factors affect the impact and long- editing, project-specific adaptation teams, etc.). The term efficacy of international communications: bottom line: expert copy that hits all the right notes. •  Lack of awareness of adaptation complexities What you can also rely on is our across-the-board • Turnover in translation partners and, as a consequence, incon- adaptation management including professional proj- sistencies in communication (tone of voice, terminology and other  ect handling, briefings/rebriefings, research, deadline corporate wording with regard to products, mindset, etc.) management, etc. – 24/7, not just nine to five. •  Inadequate resources for professional adaptation (if you don’t  choose your copywriter based on price, why cut corners with  BMP will be happy to provide in-depth insights into your adaptation agency?) what makes or breaks international campaigns. For further details, please visit www.BMPwriters.com. THE WAy Of THE WISE: Powerful marketing needs No longer »lost in translation«: BMP’s approach strong copy, both nationally and internationally. to the international execution of national ideas and Which is why, at BMP, you don’t get translations concepts guarantees the efficiency of your marketing but adaptations geared to specific target groups – outlay. And raises your clients head and shoulders just what you need to bring the message home even above the rest – worldwide. on distant shores. Seeking to best serve their clients, agencies leave no stone unturned when it comes to matching national copy with corporate DNA. BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

B u RTO n . M ün c h & P a RT n E R REaSOnS PAGE 004 TO BELIEvE • Intensive involvement with the advertiser, its positioning and  corporate goals guarantees the desired poignancy of information,  tone and wording (e.g. hands-on support in all areas of inter- What BMP brings to the table national communications for the launch of Evonik Industries) • Broad advertising, PR and corporate publishing expertise:  image and product campaigns for Bayer, DPWN/DHL and  •  Adaptation, copywriting, consulting, slogan and name  Mercedes-Benz; press releases, customer magazines (e.g. Audi  Magazine, Bayer Public Health, Deutsche Börse 1585, Xchange  development •  Well-written copy:  and Vision & Money), CSR (e.g. HOCHTIEf Sustainability Report) • CEO communications: Bosch, T-Online, HOCHTIEf, RAG Hard-hitting presentation of information • Investor relations: annual reports and financial communica- Adaptation to local target-market requirements  tions for Allianz, Berliner Wertpapierbörse, Bosch, Deutsche  full implementation of briefing content  Börse, Deutsche Post, HOCHTIEf, IVG, Thomson financial  Consistent wording thanks to product-/customer-specific Corporate Group, T-Online, Vaillant, Versatel and voestalpine glossaries and dedicated adaptation teams throughout a • Rigorous quality assurance through multiple-phase text  given project •  Up-front consulting on communications measures (feasibility,  editing (aided and unaided) • Professional debriefing of clients (eliminating the confusion of  cross-cultural aspects) • Target market check (»How does the competition do it?«)  back-translations) • 360° adaptation management saves time and stress – one  ensures »high-resolution« communications •  Presentation of information geared to specific target groups in  call expands your horizons by a host of European languages incl.  Swiss German, Austrian, Icelandic, flemish and Catalonian, as well  all relevant communications disciplines (advertisements, brochures,  as chinese and Japanese annual reports, Web sites, TVCs, press releases, CD/CI manuals) • Maximum reliability and availability also for short-notice  projects (same day and overnight) BURTON •  BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • MÜNCH & PARTNER  World Wide Writers  Graf-Recke-Straße 73  40239 Düsseldorf  fon: 0211-  66  6 198  fax: 0211-  66  6 129  mail@BMPwriters.com  www.BMPwriters.com

B u RTO n . M ün c h & P a RT n E R PORTFOLIO PaGE 005 auTOMOTIvE FaShIOn . . . . . . . . . . . . . . . . . . . . 010 . . . . . . . . . . . . . . . . . . . . . . . . 015 InvESTOR RELaTIOnS REcRuITInG . . . . . . . . . . . . . . 011 . . . . . . . . . . . . . . . . . . . . 016 cOnSuMER GOODS LOGISTIcS . . . . . . . . . . . . . . . . 012 . . . . . . . . . . . . . . . . . . . . . . 016 BuILDInG & cOnSTRucTIOn RESTAURANTS / HOTELS    . . . . . . . . . . 013 . . . . . . . . . . . . 017 LIFE ScIEncES TRaDE ShOWS . . . . . . . . . . . . . . . . . . . 013 . . . . . . . . . . . . . . . . . . . 018 CD / CI    PR . . . . . . . . . . . . . . . . . . . . . . . . . . 014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 018 AVIATION /  OURISM   T aWaRDS . . . . . . . . . . . . . . . 014 . . . . . . . . . . . . . . . . . . . . . . . . 019 BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

B u RTO n . M ün c h & P a RT n E R PORTFOLIO PaGE 006 auTOMOTIvE InvESTOR RELaTIOnS • aDvERTISEMEnTS BMW: Jung von Matt; Mercedes-Benz: •  EXECUTIVE COMMUNICATIONS Bosch, T-Online International, Springer & Jacoby Hamburg and Jung von Matt; VW: Grabarz HOCHTIEF, voestalpine & Partner Hamburg and DDB Berlin; Johnson Controls; •  annuaL REPORTS Deutsche Post, T-Online International, Michelin: TBWA Düsseldorf; Skoda: Cayenne Düsseldorf HOCHTIEF, Allianz life insurance; IVG: XEO Düsseldorf, • BROchuRES VW: Grabarz & Partner Hamburg; Lexus: Kirchhoff Consult Hamburg and Kohtes Klewes Düsseldorf; BMZ/more sales Düsseldorf; Nissan Motor Deutschland; Saab Citibank (Switzerland); Berliner Wertpapierbörse: Speer + Rogal Deutschland; Aston Martin: von Mannstein Solingen; Nissan: Mannheim; Credit Suisse: Addison London, McCann Frankfurt TBWA Düsseldorf; Johnson Controls and direct, Vaillant Group, Versatel • cuSTOMER MaGazInES Audi: corps Düsseldorf •  FInancIaL cOMMunIcaTIOnS Arcelor Mittal, voestalpine, • WEB SITES Audi Q7, Audi TT, Audi R8 HOCHTIEF • FILM ScRIPTS BMW: Jung von Matt Hamburg; •  IMaGE BROchuRES IVG Immobilien, Deutsche Börse Mercedes-Benz: Springer & Jacoby; Ford: Ogilvy & Mather •  PRODucT InFORMaTIOn Citibank (Switzerland) Special Düsseldorf •  WEB SITES Thomson Financial Corporate Group BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

B u RTO n . M ün c h & P a RT n E R PORTFOLIO PaGE 007 cOnSuMER GOODS BuILDInG & cOnSTRucTIOn •  aDvERTISEMEnTS IWC: Jung von Matt Alster; Pioneer and •  aDvERTISEMEnTS HOCHTIEF: Ogilvy & Mather Special Sony: SIXPACK Düsseldorf; Epson: M.L.&S. Düsseldorf; Düsseldorf; Streif Baulogistik Minolta: BMZ Düsseldorf •  EnvIROnMEnTaL REPORTS HOCHTIEF •  BROchuRES Pioneer and Sony: SIXPACK Düsseldorf; Minolta: •  EXECUTIVE COMMUNICATIONS HOCHTIEF BMZ Düsseldorf; Villeroy & Boch: Struwe & Partner Düsseldorf; •  annuaL REPORTS HOCHTIEF Canon: Cayenne Düsseldorf; Philips Consumer Communications, •  STaFF MaGazInES HOCHTIEF; Xella: TT Kollegen Dali Loudspeakers •  BROchuRES HOCHTIEF: Dewitz, Selzer, Partner Düsseldorf; •  ManuaLS Epson: M.L.&S. Düsseldorf IVG Immobilien •  FILM TREaTMEnTS Dove: Ogilvy & Mather Special Düsseldorf •  PRODucT BROchuRES Witex: M & P Willich, Pergo: TBWA •  RaDIO cOMMERcIaLS Frico: BBDO Düsseldorf, Dove: Ogilvy Düsseldorf & Mather Special Düsseldorf LIFE ScIEncES •  PRESS RELEaSES NIVEA and eBay: Achtung Kommunikation! Hamburg and Weber Shandwick Hamburg •  aDvERTISEMEnTS Bayer: DDB Düsseldorf; Hoechst: HSR&S/SMS Düsseldorf; Hüls: Kohtes Klewes Düsseldorf; Cognis: Creative Partner / XEO Düsseldorf •  PRODucT FOLDERS Bayer; Cognis: Creative Partner/XEO Düsseldorf •  PuBLIc hEaLTh PuBLIcaTIOnS Bayer •  IMaGE BROchuRES Bayer: DDB Düsseldorf; Stratley BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

B u RTO n . M ün c h & P a RT n E R PORTFOLIO PAGE 008 CD / CI    AVIATION /  OURISM   T •  CD MANUALS Heidelberger Druckmaschinen: Meta Design •  InTERnaL BRanD cOMMunIcaTIOnS TUI: Interbrand Berlin; Volkswagen: Meta Design Berlin; Bugatti: Meta Design Zintzmeyer & Lux Cologne Berlin; Deutsche Post World Net: BBDO Düsseldorf; Messe •  IMAGE TEXTS STADT BERLIN: Kohtes & Klewes Düsseldorf; Düsseldorf; Allianz: Claus Koch Corporate Communications Deutsche Bahn: DDB; TUI: Interbrand Zintzmeyer & Lux Co- Düsseldorf; GOLDWELL: Cayenne Düsseldorf; Bayer: Claus logne; MITROPA: Publicis Berlin; Northern Air Service: P. Agen- Koch Corporate Communications Düsseldorf; Deutsche Telekom tur Hamburg; Flughafen Köln/Bonn: InTeVi Cologne; Halle city Group: Claus Koch Corporate Communications Düsseldorf; marketing; State of North Carolina Dresdner Bank: Rempen & Partner Düsseldorf; Evonik Industries •  MaILInGS Air Berlin: Hamburger Connection Düsseldorf •  SLOGan DEvELOPMEnT Dresdner Bank: Rempen & Partner •  FLIGhT PLanS Air Berlin: Hamburger Connection Düsseldorf Düsseldorf; Evonik Industries, Deutsche Bahn: DDB Berlin •  MaRkET RESEaRch Flughafen Düsseldorf •  WEB SITES Avanti Air: Kraas & Lachmann Tübingen AVIATION /  OURISM   T FaShIOn •  aDvERTISEMEnTS Flughafen Düsseldorf; MITROPA: Publicis Berlin; Flughafen Köln/Bonn: InTeVi Cologne; Air Berlin: •  aDvERTISEMEnTS IGEDO COMPANY: Modemedia Düssel- Hamburger Connection Düsseldorf; Deutsche Bahn: DDB Berlin dorf; Asics: SIXPACK Düsseldorf, BEAUTY INTERNA- •  BROchuRES Flughafen Düsseldorf; CARAVAN SALON: TIONAL: Messe Düsseldorf; GDS International Shoe Fair: Messe Düsseldorf; Berlin city publicity Messe Düsseldorf; Goretex: Jung von Matt Hamburg •  PRODucT BROchuRES MITROPA: Publicis Berlin •  BROchuRES GOLDWELL: Cayenne Düsseldorf; BEAUTY •  PRESS RELEaSES Flughafen Düsseldorf; Flughafen Köln/Bonn: INTERNATIONAL: Messe Düsseldorf; GDS International InTeVi Cologne; CARAVAN SALON: Messe Düsseldorf Shoe Fair: Messe Düsseldorf; Lorenzini; S.Oliver; Asics: SIXPACK Düsseldorf; IGEDO COMPANY: Modemedia Düsseldorf BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

B u RTO n . M ün c h & P a RT n E R PORTFOLIO PaGE 009 FaShIOn LOGISTIcS •  CD / CI GOLDWELL: Cayenne Düsseldorf •  IMaGE BROchuRES Deutsche Post World Net: BBDO •  PRESS RELEaSES IGEDO COMPANY: Modemedia Düssel- Düsseldorf; Movianto Stuttgart dorf; BEAUTY INTERNATIONAL: Messe Düsseldorf; GDS •  Tv cOMMERcIaLS Deutsche Post World Net: BBDO International Shoe Fair: Messe Düsseldorf Düsseldorf; DHL: Jung von Matt Spree •  RaDIO cOMMERcIaLS DHL: Jung von Matt Spree REcRuITInG •  cORPORaTE FILMS Deutsche Post World Net: BBDO Düsseldorf •  aDvERTISEMEnTS Monitor Group: Köhler Kommunikation RESTAURANTS / HOTELS    Düsseldorf; Allianz: Terra Personalmarketing Gummersbach •  REcRuITInG BROchuRES Johnson Controls: FGK Düsseldorf; •  aDvERTISEMEnTS Kempinski: Wasl & Wüst Munich; hogatec: Haniel: Köhler Kommunikation Düsseldorf; Monitor Group: Messe Düsseldorf; Marriott: BMZ Düsseldorf Köhler Kommunikation Düsseldorf; Lucent Technologies: •  BROchuRES Traube Tonbach: Claus Koch Corporate Commu- Köhler Kommunikation Düsseldorf; Bosch nications Düsseldorf; Lindner Hotels; INNIXS: Wasl & Wüst •  InTERnaL huMan RESOuRcES BROchuRES Haniel: Köhler Munich; hogatec: Messe Düsseldorf Kommunikation Düsseldorf; Bosch; Deutsche Post, Merck •  PR hogatec: Messe Düsseldorf •  FLyERS Marriott: BMZ Düsseldorf; Lindner Hotels LOGISTIcS •  aDvERTISEMEnTS Deutsche Post World Net: BBDO Düssel- dorf; DHL: Jung von Matt Spree; Deutsche Bahn: DDB •  SLOGan DEvELOPMEnT Deutsche Post World Net: BBDO Düsseldorf; Deutsche Bahn: DDB BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

B u RTO n . M ün c h & P a RT n E R PORTFOLIO PaGE 010 TRaDE ShOWS aWaRDS •  aDvERTISEMEnTS Messe Düsseldorf We sure go a long way to drive your message where it belongs. •  InTERnaTIOnaL PR Messe Düsseldorf But the real proof of the pudding are the awards we help our •  BROCHURES  fLyERS Messe Düsseldorf clients win. The bottom line: /  •  CD  CI Messe Düsseldorf /  •  annuaL REPORTS Messe Düsseldorf •  DEuTSchE BöRSE Mercury Excellence Award 2007 for best •  TEchnIcaL GuIDELInES Messe Düsseldorf customer magazine in the Financial Services category (business •  MaGazInES Messe Düsseldorf journal 1585) •  FILMS Messe Düsseldorf •  IvG Platinum LACP Vision Award 2006 for best annual report worldwide, REIT and best European annual report in the 2002 PR EPRA ranking •  FROM a TO z Weber Shandwick Hamburg, Purelations •  auDI Mercury Awards in gold / silver, Grand Award, Best of Düsseldorf, Publicis Berlin, PLEON, Hering Schuppener, Show Award, Astrid Award and IAAA Silver Award in consecu- Deekeling Arndt Advisors tive years 2004, 2005, 2006 and 2007 for the international and US versions of the Audi Magazine BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

Burton  Münch & Partner •  www.BMPwriters.com BURTON  MÜNCH & PARTNER  World Wide Writers       Schiessstraße 61       40549 Düsseldorf       Phone: +49 (0) 211 - 666 198       mail@BMPwriters.com       www.BMPwriters.com • 

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