Published on February 22, 2014
blyve.com | @blyve JEFFREY COHEN CHAIRMAN & CEO email@example.com | 925.922.0458 BRINGING PEOPLE CLOSER TO THE THINGS THEY LOVE RAMSEY KSAR CEO & CHIEF PRODUCT OFFICER firstname.lastname@example.org | @blyve | blyve.com
blyve.com | @blyve A LITTLE ABOUT US… • Blyve is an audience engagement platform ideally suited for Q&A sessions, live blogs, and live chats • Blyve empowers our customers to host live, immersive, and engaging conversations on their website • Brands, digital agencies, PR ﬁrms, & media companies worldwide trust Blyve for their audience engagement needs
blyve.com | @blyve CUSTOMER EXAMPLES Blyve 2.5 is an enterprise grade, real-time platform trusted by companies from around the world:
blyve.com | @blyve Traditional marketing is asynchronous, leading to delays in customer conversion Social media helps you identify large groups of interest but falls short in segmentation, conversion, and retention Online marketing techniques lack personal touch, decreasing engagement, conversion, and revenue MOVING YOUR CUSTOMERS FROM “LIKE” TO “LOVE”
Did You Know? 97% of major brands Tweeted in 2013 Source: Brandwatch
blyve.com | @blyve CHATS GONE WILD • J.P. Morgan attempted to run a Twitter chat. Topic? Students interested in investment banking • #AskJPM hashtag was “hashjacked” • A great idea turned into a liability for the J.P. Morgan brand. Chat was cancelled.
blyve.com | @blyve During the Superbowl of 2013, the lights went out. Oreo’s social marketing team launched a last minute Twitter campaign that received quite a bit of social engagement…
blyve.com | @blyve 15,889 RETWEETS 6,350 FAVORITES
blyve.com | @blyve “Real-time marketing takes a lot more than one Tweet...” -Brian Wiener, former-CEO/current Chairman of 360i, Oreo’s Digital Agency
The key pillars of the Blyve platform are needed in order to host a successful Q&A session, live blog, or live chat. Here are a few screenshots to serve as an example of how to implement a real-time audience engagement strategy, powered by Blyve. THE KEY PILLARS OF BLYVE Moderation Pick and choose what content goes live, protecting your brand from poor comments, spam, and trolls Collaboration Engage your audience with polls, take Q&As, insert media, & more Curation Hand pick Tweets, save comments, assign comments to panelists, and pin comments Monetization Create custom offers for your audience, turning your event into an engagement and monetization opportunity
blyve.com | @blyve SHELL: A BLYVE CASE STUDY • GOAL: interactive online discussions between Shell executives and the general public on the future of energy • OUTCOME: with Blyve, Shell successfully demonstrated their commitment to engaging with a global audience on the future of energy with highly engaging Q&A sessions • TODAY: Shell hosts dozens of events per year on a variety of topics, establishing themselves as a progressive thought and marketing leader in their category
blyve.com | @blyve
blyve.com | @blyve READWRITE: LIVE BLOG OF APPLE’S IPAD EVENT
blyve.com | @blyve ARENA FOOTBALL LEAGUE: INTERACTIVE PRESS CONFERENCE
blyve.com | @blyve TNA WRESTLING: SECOND SCREEN EXPERIENCE FOR LIVE TV
blyve.com | @blyve AN INTUITIVE INTERFACE TO MANAGE YOUR EVENTS Content Modules • Scoreboard • Q&A Module • Polls • Twitter Search • Live Stats Approved Stream Everything in here is approved and visible to your audience. Pending Stream Inbound comments that can be approved, replied to, assigned, etc. You can also ban and trust a user from here. Twitter Search Search Twitter for keywords and hashtags. You can also auto- approve speciﬁc Twitter users.
blyve.com | @blyve Live on your website within minutes Social integration Flickr, YouTube, Instagram, uStream, Vine, and more Co-moderators and trusted users Polls, Q&A, live video; host celebrities Curate content from Twitter ENGAGEMENT AT YOUR FINGER TIPS Manage large audiences Monetize your audience $
blyve.com | @blyve RAMSEY KSAR CEO & CHIEF PRODUCT OFFICER email@example.com | @blyve | blyve.com THANK YOU! Contact us today to receive: • a free trial of the Blyve Blogger plan • a complimentary review of your live event marketing plans • a price quote for your use of Blyve
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