Bluetooth Market (Worldwide) MobiNear

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Information about Bluetooth Market (Worldwide) MobiNear

Published on March 1, 2009

Author: MobiNear

Source: slideshare.net

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Overview of the Bluetooth Market (Worldwide) by MobiNear

Bluetooth Market Mobi Near Discover the Digital World around you Christian CHABRERIE, Ph.D. Founder & CEO christian.chabrerie@mobinear.com

Technologies Sans-Fil Technologies sans-fil (2008 mondial): #1 GSM 3B http://www.gsmworld.com / Informa #2 Bluetooth 2B http://www.bluetooth.com / ABI Research #3 WiFi 0.8 B http://www.wi-fi.org / In-Stat 1000 750 GSM Mu Bluetooth 500 WiFi WiFi Mobile 250 0 2005 2006 2007 Sources: Gartner, Wireless Intelligence, In-Stat

Bluetooth Mobiles Worldwide Estimated in use Bluetooth Mobiles US: ~20% Europe: ~60% Asia: ~20% (Africa: < 10%) (Japan: < 10%) Source: MobiNear estimates after discussions with Bluetooth SIG

Bluetooth on Mobile 100 90 80 70 Bluetooth (in Advanced European Countries) 60 Bluetooth % (Worldw ide) . 50 Flashcode (France) WiFi (Worldw ide) 40 Open WiFi (France) NFC (France) UWBi (Worldw ide) 30 WiMaxi (Worldw ide) Sources: Gartner, ABI, AFMM, 20 Bluetooth SIG, MobiNear estimations 10 0 2005 2006 2007 2008 2009 2010 2011 2012

Bluetooth : UK UK: quot;Spamquot; Bluetooth légal depuis Octobre 2007 Avantages:  Cadre légal clair  Parc Bluetooth important (> 50%) Source: www.ico.gov.uk/upload/documents/pressreleases/2007/bluetooth.pdf

Bluetooth : France quot;Spamquot; Bluetooth en France: illégal ! Avantages:  Cadre légal: cf. CNIL / septembre 2008  Opt-In demandé: Cf. BlueNFC  Parc Bluetooth important (> 50%)  Cadre légal pour l'Europe ?

Bluetooth : Applications Carte de Fidélité (Loyalty Program)  Coupons (Couponing)  Comptage et statistiques de foules  Paiement (Oui avec technologie BlueNFC)  Transports (NFC vs. BlueNFC)  Ticketing  Dial-Up  Publicité 

Bluetooth : position MobiNear MobiNear Box Bluetooth Avantages:  Compatible Opt-In en mode BlueNFC (cf. CNIL: Septembre 2008)  Export: Mode “Spam”  France: Mode Opt-In

MobiNear Box: Technologie Internet / Ethernet / GSM 

Merci pour votre attention. Des Questions ? Mobi Near Discover the Digital World around you Christian CHABRERIE, Ph.D. Founder & CEO christian.chabrerie@mobinear.com Copyright 2005-2008 MobiNear

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