Blueprint for intranet success: Professional Advantage presentation

64 %
36 %
Information about Blueprint for intranet success: Professional Advantage presentation
Technology

Published on March 18, 2014

Author: roowright

Source: slideshare.net

Description

Presentation of the findings of the Worldwide Intranet Challenge intranet end user survey data. The survey has been completed by more than 50,000 intranet end users from more than 180 organisations.

Worldwide Intranet Challenge What makes an intranet valuable? Andrew Wright World Intranet Challenge (WIC)

What is the Worldwide Intranet Challenge? Who has done it? • More than 50,000 people • From 180 companies • In 23 countries • Including: • Nestlé • Emirates Airline • British Gas • Deloitte • Coca Cola Why participate? • Measure employee satisfaction • Measure before & after • Basis of a business case • Determine priorities • Learn tips & tricks • To deliver a better intranet What is the WIC? • It’s a web based survey • Available in 13 languages • It’s FREE

6 3 -- X -- = ? 4 2 To provide another channel for people in the workplace, particularly those who are often undervalued and overlooked, to show their abilities.

1. I prefer one-on-one conversations to group discussions 2. I often prefer to express myself in writing 3. I dislike small talk, but I enjoy talking in depth about topics that matter to me 4. People tell me that I'm a good listener 5. I enjoy work that allows me to "dive in" with few interruptions 6. I like to celebrate birthdays on a small scale, with only one or two close friends or family members 7. I do my best work on my own 8. I often let calls go through to voice mail Quiz: are you an introvert? (maybe an intranet would help)

55.0% 56.9% 56.7% 50.1% 28.5% 29.0% 23.9% 39.3% 8.6% 8.2% 8.4% 6.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Publish content Discuss work topics Collaborate online Provide feedback How often do you use the intranet to: Never Infrequently 2-3 times a month 2-3 times a week More than once a day Approximately 90% of staff do not regularly contribute to the intranet. More than 50% never do

“In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” October 9th 2006 http://www.nngroup.com/articles/participation-inequality/ Jakob Nielsen Web Usability Guru 9% Intermittent Contributors 90% Lurkers 1% Heavy Contributors

Why is content contribution important? • Supports innovation, operations & employee engagement • Greater contribution leads to a more valuable intranet • Easier to find information Research • 2012: McKinsey Report: Social technologies could raise productivity by 20-25% • 2012: Deloitte Report: Social Software for Business Performance “Companies that embrace this opportunity will have a distinct advantage over their competitors; skeptics will likely finish last”

3 business imperatives supported by an intranet Employee Engagement OperationsContinuous Improvement

“While 72% of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit” McKinsey, November 2012

So what’s stopping intranets from reaching their potential? • Lack of executive support • The business case is not clear • It’s not a productive use of time • Security concerns/IT barriers • HR not developing right incentives • Potential shift in power & status quo

In your opinion, which of the following is the most important in contributing to a valuable intranet? • Look and feel • Intranet governance • Staff able to contribute and interact • Performance and availability • Help completing work tasks • Ease of finding information • Quality of content

66.2% 52.2% 51.9% 31.6% 24.1% 20.4% 20.3% 26.4% 35.8% 37.3% 42.5% 43.2% 45.1% 39.9% 7.3% 12.0% 10.9% 25.9% 32.7% 34.5% 39.8% 0.0% 25.0% 50.0% 75.0% 100.0% Ease of finding information Performance & availability Quantity & quality of content provided Help completing work tasks Intranet change management & maintenance Look and feel Staff able to contribute & interact In your opinion, how important are the following in contributing to a valuable intranet? Critical Very Important Important

1. Employees don’t see contributing content as important

Time on Intranet & Value of Intranet

Time on Intranet & Intranet Interactivity The greater level of interactivity the greater value of the intranet

Time on Intranet & Finding Information Finding information has virtually no correlation with how much time people spend on the intranet

0.000 0.050 0.100 0.150 0.200 0.250 0.300 0.350 0.400 0.450 0.500 Total-Interactivity Time Documents Workinstructions Intranetimprovement Onlineforms News Policies&procedures Staffdetails Publishcontent Total-Content Intranetfeedback Businessapplications Total-Maintenance Values&culture Externalwebsites Look&feel Worktasks Training Intranetchanges Homepage Total-Lookandfeel Products&services Collaboration Newstarters Forms Intranettraining Discussionforums Easytoread Findinformation Consistency Findinginformation Navigation Re-usabledocuments Labelled Accuratecontent Hierarchy Reports Customers Templates Up-to-datecontent Changenotification Total-Peformance Search Calendars Availability Off-siteaccess Personalisation Speed Mobileaccess Correlationvalue Correlation of questions to intranet value Finding Information Contribute & interact

…but that the content doesn’t exist in the first place What if the problem is NOT that people can’t find what they want…

1. Become ‘content evangelists’ 2. Easy to use platform, able to make edits on the run 3. Streamlined content approval process 4. Organise content community events 5. Gamification, incentives, measure contributions 5 tips to increase participation

1. Employees don’t see contributing content as important 2. Employees don’t know what content to contribute (no structure , training or governance)

10.0% 5.0% 5.9% 18.6% 20.8% 16.3% 28.1% 19.5% 36.2% 24.9% 29.1% 30.5% 33.5% 34.8% 39.4% 29.4% 43.4% 21.3% 63.8% 63.6% 62.3% 42.1% 37.6% 37.1% 26.7% 25.8% 11.3% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 1 - Not useful 2 3 4 5 - Useful Which intranet content types are most useful? ‘Signal’ content more valuable than ‘noise’ content

0.000 0.050 0.100 0.150 0.200 0.250 0.300 0.350 0.400 0.450 0.500 Total-Interactivity Time Documents Workinstructions Intranetimprovement Onlineforms News Policies&procedures Staffdetails Publishcontent Total-Content Intranetfeedback Businessapplications Total-Maintenance Values&culture Externalwebsites Look&feel Worktasks Training Intranetchanges Homepage Total-Lookandfeel Products&services Collaboration Newstarters Forms Intranettraining Discussionforums Easytoread Findinformation Consistency Findinginformation Navigation Re-usabledocuments Labelled Accuratecontent Hierarchy Reports Customers Templates Up-to-datecontent Changenotification Total-Peformance Search Calendars Availability Off-siteaccess Personalisation Speed Mobileaccess Correlationvalue Correlation of WIC questions to intranet value Noise Signal

1. Employees don’t see contributing content as important 2. Employees don’t know what to contribute (no structure , training or governance) 3. It’s not a priority to encourage employees to contribute (lack of change management)

Personal links 3 key current themes Employee spotlight changes each day Newsgator communities

• Followed Dr. John Kotter’s 8 step process for leading change • Conducted town hall meetings to spread the word • A “Five for Five” plan: employees spend five minutes talking about the Portal with a portal committee member in exchange for a $5 gift certificate • One-page Quick Start Guides with examples of usage and success that are shared every two weeks Approach to change management • A competition between business units to update profiles • Weekly brown bag sessions, offered virtually and locally to share best practices • A portal “minute” before every company meeting including quick “did you know” statements and best practices about the portal • A “30 for 30”: an online meeting that offers 30 portal tips in 30 minutes

Worldwide Intranet Challenge: Rated highly for: • Publish content • Instructions for completing work tasks Key design principles: • Make it easy for all staff to publish FAQs • Integrate publishing into daily work Case Study: Government Organisation

Look-up columns means they are linked – ‘breaks down silos’ - context Generated automatically – ‘breaks down silos’ - context Feedback Wiki content What’s new Access to all work instructions

Shows latest changes by role – continuous improvement Shows popular tasks Shows scheduled tasks Handy links to supporting content – - context Ad hoc requested tasks

Aggregates content types owned by the Business Unit on a single page

 How intranets provide the potential for all staff to contribute  How this potential is not being realised but it’s worth the effort  Many hurdles to overcome  What to do about it:  #1 priority – get staff to contribute content – not just lurk  Be specific, ask staff to contribute “How to” type content  Implement an ongoing change management program  To participate in the WIC: worldwideintranetchallenge.com Recap

To reap the full benefit of social technologies, organizations must transform their structures, processes, and cultures: they will need to become more open and non-hierarchical and to create a culture of trust. Creating these conditions will be far more challenging than implementing the technologies themselves. - McKinsey Global Institute – July 2012

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

A Blueprint for RESPECT (PDF) - ed.gov

RECOGNIZING EDUCATIONAL SUCCESS, PROFESSIONAL EXCELLENCE, ... ing her colleagues to take advantage of the ... That is why this Blueprint for Recognizing ...
Read more

Executive Blueprints Inc.

Executive Blueprints Inc. ... Coaching and Training for the fast paced professional. ... John has provided insightful presentations to numerous industry ...
Read more

Kittridge Connection

Blueprint For Success Workshop. ... Kittridge Connection ... His unique presentation included total audience participation and definitely created ownership ...
Read more

May 2010 Issue Brief - Commonwealth Fund

Issue Brief May 2010 Blueprint for the Dissemination ... Relative advantage ... Professional norms
Read more

GCC08 InfoGuide 4 - Coldwell Banker Commercial

... we have themed this year’s GCC as a “Blueprint For Success” ... with our new company Intranet Blueprint and ... his presentation is not to be ...
Read more

The Blueprint by Student Success - issuu

... The Blueprint, Author: Student Success, ... Take advantage of opportunities outside the classroom ... UK Libraries; Presentation U; Media Depot ...
Read more

Social media is changing your business: are you listening ...

Social media is changing your business: ... have a massive advantage in the new business ... how to prepare a Blueprint for Intranet 2.0 success. ...
Read more

Develop a Blueprint for Success by Learning to Control ...

Develop a Blueprint for Success by Learning to Control Your Emotions in ... your advantage when ... succeed in business and as a professional.
Read more