Blue strike webinar year end bootcamp - september 30, 2014

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Information about Blue strike webinar year end bootcamp - september 30, 2014

Published on September 30, 2014

Author: marydillonkerwin

Source: slideshare.net

Description

In this month's free webinar, we'll talk through how to create exciting new content, like videos and "top ten" lists, for sharing in December. We'll cover staffing issues. (Hmm. Who's going to be in the office if a donor calls about a stock transfer info?) We'll talk about how to optimize your website and the value of checking third-party sites to make sure they're showing up-to-date information on you. And, of course, fun ways to keep your board engaged in the crucial final weeks.

YEAR END BOOT CAMP STARTS TODAY Join the webinar online. http://fuze.me/24675595 Enter the meeting number: 24675595 To join from a phone: +1-201-479-4595 Participants will be muted during the presentation to maintain good sound quality. If you have a comment or question, please raise your flag and you will be unmuted. Thanks and welcome to the webinar! Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

BLUE STRIKE

WELCOME The “boot camp” is a 45-minute webinar designed to help fundraising staff get ready for year-end. The recommendations are tailored for organizations engaged in advocacy, civic engagement, policy work, and public interest law. Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org View slide

BLUE STRIKE INSPIRING SUPPORT FOR CIVIC ENGAGEMENT View slide

WHY THIS TOPIC? We are heading into year end, and we want to take every opportunity to secure the resources needed to support our organizations in 2015. We can be creative, strategic, and thorough . . . and get the job done! Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

DECEMBER By some estimates, charities receive 40 percent of their donations in December. Get ready now. Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

POLITICAL UNKNOWNS Is your issue going to be at the top of the President’s post-midterm agenda? Will a shift in the U.S. Senate have an impact on your 2015 legislative agenda? Is the Supreme Court hearing a case that will affect your organization’s goals? Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

POLITICAL UNKNOWNS Your issues could be either “red hot” or “dead on arrival” You may be facing an unfavorable political landscape Action/engagement might be needed in your solicitations Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

MIDTERM ELECTIONS: NOV. 4 1. Control of the U.S. Senate is at stake 2. 36 gubernatorial elections 3. Important House elections 4. State legislatures in play Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

THE PRESIDENT’S AGENDA? 1. Nominations 2. EPA regulations 3. Immigration 4. Minimum wage Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

NEED TO STAY NIMBLE Shifting political landscapes, possible legislation, the President’s agenda, media focus, court cases and decisions . . Keep these political realities in mind as you make year-end fundraising plans. Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

YEAR END FUNDRAISING

FIVE PRIORITIES FOR YEAR END 1. Create fresh, relevant content 2. Carry out solicitation activities 3. Connect with staff and office 4. Engage your board, and 5. Prep your website and online presence Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

1. Hot issue . . . or not? 2. List of accomplishments 3. Top ten priorities in 2015 4. Video, one-pagers, sample asks, and more CREATE CONTENT Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

SOLICITATION ACTIVITIES 1. Matching or challenge campaign 2. Mail – personalized letters with notes 3. Email – schedule and follow through Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

CONNECT WITH STAFF & OFFICE 1. Development office 2. Executive director and senior staff 3. Support staff, incl. IT, web, and online 4. Program heads Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

ENGAGE BOARD 1. Board fundraising webinar 2. Thank you calls 3. Challenge or matching campaign, and 4. New Year’s Eve “chat room” Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

WEBSITE AND ONLINE PRESENCE 1. Home page 2. Shadow box 3. Donation pages and other back-end 4. Third-part sites (BBB and CN) Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

BLUE STRIKE INSPIRING SUPPORT FOR CIVIC ENGAGEMENT

BLUE STRIKE WEBINARS Raising Money for Advocacy: How it's different Tuesday, October 28, 2014 at 01:15 PM Major Donor Fundraising – Paul Jolley Tuesday, November 25, 2014 at 01:15 PM It's Almost New Year's Eve: Do you know where your donors are? Tuesday, December 30, 2014 at 01:15 PM Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org

BLUESTRIKE.ORG Thank you for joining today! Mary Di l lon Kerwin President , Blue Strike Check out our other s l ide shows at ht tp://www.bluest r ike.org/resources Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014

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