Published on March 7, 2014
SYSTEMS INTEGRATION CASE STUDY BLOOMSBURY PUBLISING PLC OVER 10 PLATFORMS CONSOLIDATED TO 1 CUTTING MANAGEMENT COST BY OVER 50%
Bloomsbury Publishing plc (LSE: BMY) is an independent, worldwide publishing house of fiction and non-fiction with offices in London, New York and Sydney WHO IS BLOOMSBURY PUBLISHING PLC
Bloomsbury wanted to consolidate their multiple eCommerce platforms and integrate their business processes BLOOMSBURY’S CHALLENGE AND OUR SOLUTION We replaced over 10 platforms in 3 continents and brought over 10 brands on to a single platform creating an ecommerce site that attracts many millions of visitors
WHAT WE DELIVERED Built in .NET, integrated with CRM, billing and product systems
Understanding Bloomsbury’s audience and technical requirements were the two key factors to success. First, we conducted customer research to determine relevant functionality and utility: browsing habits, purchase behaviour, the role of social media and resoinse to online marketing. Then, we determined approaches for: platform migration strategy, CRM and billing system integration, product database integration and online account management. »» Business Analysis »» User Experience »» Analytics »» .Net Development »» Integration »» Cloud Hosting »» nopCommerce »» Microsoft SQL »» Microsoft .NET HOW WE DID IT SKILLS USED TECHNOLOGIES USED
THE OUTCOME 150,000 10% 1 50% Skyron is effectively Bloomsbury’s eCommerce presence, constantly defining, refining and optimising the eCommerce strategy, the integration approach, the eCommerce solution and the payment and CRM integration. books listed new releases each year global shop and platform reduction in management costs
About Case Study Research Methods. More people than ever are using case studies in research, yet there is very little guidance on how to construct case ...
Background Bloomsbury Publishing is a leading independent publishing house established in 1986. It has companies in London, New York, Sydney and Delhi.
How we’ve helped... Following a referral from another global publishing client, Bloomsbury Publishing starting working with us in 2011 as they were ...
Bloomsbury Publishing is a leading independent publishing house established in 1986. It has companies in London, New York, Sydney and Delhi.
Details of Bloomsbury Publishing's latest results. ... Screen Studies, ... Academic & Professional Publisher of the Year, in both cases for the ...
Bloomsbury Collections delivers instant access to quality research and provides libraries with a flexible way to build eBook collections across the ...
Why study Publishing at City? This course provides you with a systematic understanding of the current international publishing industry, and a critical ...
Hart Legal books and textbooks from Bloomsbury Professional
Bloomsbury Professional publish high quality books and digital products for lawyers, tax practitioners, accountants and business professionals. With our ...