Bloomsbury Publishing Case Study

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Information about Bloomsbury Publishing Case Study
Technology

Published on March 7, 2014

Author: planetskyron

Source: slideshare.net

SYSTEMS INTEGRATION CASE STUDY BLOOMSBURY PUBLISING PLC OVER 10 PLATFORMS CONSOLIDATED TO 1 CUTTING MANAGEMENT COST BY OVER 50%

Bloomsbury Publishing plc (LSE: BMY) is an independent, worldwide publishing house of fiction and non-fiction with offices in London, New York and Sydney WHO IS BLOOMSBURY PUBLISHING PLC

Bloomsbury wanted to consolidate their multiple eCommerce platforms and integrate their business processes BLOOMSBURY’S CHALLENGE AND OUR SOLUTION We replaced over 10 platforms in 3 continents and brought over 10 brands on to a single platform creating an ecommerce site that attracts many millions of visitors

WHAT WE DELIVERED Built in .NET, integrated with CRM, billing and product systems

Understanding Bloomsbury’s audience and technical requirements were the two key factors to success. First, we conducted customer research to determine relevant functionality and utility: browsing habits, purchase behaviour, the role of social media and resoinse to online marketing. Then, we determined approaches for: platform migration strategy, CRM and billing system integration, product database integration and online account management. »» Business Analysis »» User Experience »» Analytics »» .Net Development »» Integration »» Cloud Hosting »» nopCommerce »» Microsoft SQL »» Microsoft .NET HOW WE DID IT SKILLS USED TECHNOLOGIES USED

THE OUTCOME 150,000 10% 1 50% Skyron is effectively Bloomsbury’s eCommerce presence, constantly defining, refining and optimising the eCommerce strategy, the integration approach, the eCommerce solution and the payment and CRM integration. books listed new releases each year global shop and platform reduction in management costs

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