BlogWell San Francisco Social Media Case Study: Dell, presented by Lionel Menchaca

50 %
50 %
Information about BlogWell San Francisco Social Media Case Study: Dell, presented by...
Business & Mgmt

Published on July 7, 2009

Author: socialmediaorg

Source: slideshare.net

Description

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit http://gaspedal.com/blogwell

In the BlogWell San Francisco case study presentation, "Blending Community and E-Commerce," Digital Media Manager Lionel Menchaca describes some of the challenges involved with building blogs and community sites that are independent of a main corporate website, and how Dell is starting to deal with them.

Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

How Big Companies Use Social Media San Francisco | June 23, 2009 Lionel Menchaca Dell “Blending Community and E-Commerce”

BLENDING COMMUNITY & E-COMMERCE Lionel Menchaca Chief Blogger, Dell Inc. Blogwell – San Francisco June 23, 2009

DIRECT2DELL OBJECTIVE: Engage customers by sharing information that matters to them RESULTS: –  Direct2Dell exists in 5 languages –  About 200K page views per month –  Almost 1,000 posts since July 2006 –  Over 25,000 comments –  More than 100 contributors

CONTENT SYNDICATION Content Syndication = go where the conversations are happening Dell Community 600,000 users per quarter Dell.com Over 100 million users per quarter Total online population = more than 1.5 billion

SOCIAL WEB STARTING TO EVOLVE How do we We’re still in reach the early customers in stages of the different social social web networks? Shared ID options Dell on other sites Forrester’s Five Eras of the Social Web - Jeremiah Owyang

CHANGE STARTS WITH CONTENT   All content you produce needs to be flexible and modular (shareable, embeddable, syndicatible)   How to Modularize Content? 1.  Tags 2.  Widgets 3.  RSS Feeds   Where to use modular content: 1.  Populate specific areas on destination sites like Direct2Dell.com and IdeaStorm.com 2.  Use modular content to populate topic-based Activity Streams

HOW THE FUTURE LOOKS Relevant content fed into Activity Streams like Linux, Gaming, Environment, Dell Mini Club, etc. Comment Forum into Thread stream Flickr images/ Twitterstream YouTube videos Blog posts Delicious Real-time Ideas Activity Podcasts Stream Content from Dell + the community being pulled in and syndicated through tags, aggregated via RSS

Thank You Lionel Menchaca www.direct2dell.com Twitter: @LionelatDell 7

How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Looking for BlogWell? - BlogWell - SocialMedia.org

Looking for BlogWell? ... features eight great case studies, ... way to learn how smart people like you are running social media at really big ...
Read more

BlogWell San Francisco Bound Next Week - Dell Community

I 'll be one of the featured speakers at next week's BlogWell event in San Francisco. ... different case studies of ... > BlogWell San Francisco ...
Read more

Dell Running Case 2 - Documents

Dell case study 1 ... BlogWell San Francisco Social Media Case Study: Dell, presented by Lionel Menchaca 1.
Read more

Andy's Answers: How Dell is working to blend community and ...

... Social Media, in San Francisco. The fantastic event featured eight case studies on corporate social media ... Lionel Menchaca, Dell ...
Read more

Case study | DISRUPTology

... expanded list of social media for business case studies from a ... of San Francisco used Facebook for ... Case study, Social Media Dell, ...
Read more

Marketing Research: Articles, Reports and Case Studies ...

Practical Case Studies, ... Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Read more