Published on December 8, 2008
Q: “Why isn’t my site number one on Google?”
A: Because a web page is not a web presence.
Why blogging works • Web native platform • Has an authentic voice • Interactive • Takes advantage of the network
Tool 1 : Find & Engage Your Tribe • Decide what you’re passionate about For me web design, web development, accessibility • blogsearch.google.com Look for your favourite subject, blog, area or even your name
The link economy People ﬁnd pages via other pages • Links mean Traﬃc • Links mean Pagerank • Which means more traﬃc
Linkbait • Something useful Whitepapers, how to articles • Something remarkable The ﬁrst article on, top ten lists • Something people must share deﬁnitive references, reviews
Tool 2 : Talk About Other People • Write a review I wrote about a web accessibility book • Write about an event I wrote about conferences I attended • Write some commentary I wrote about problems businesses have understanding accessibility’s beneﬁts
Other Ways of GeLng Links • Bookmark services and directories delicious.com, top ten X posts, stumbleupon • Talk to other blogs post comments on other blogs, link to them • Use networks linkedin, facebook, forums, mailing lists, local networks and twitter
DO NOT SPAM
RSS/Feeds • Allow you to follow blogs without visiting Or other sites, or references to your site • Included in modern web browsers Internet Explorer 7, Firefox, Safari • Use an aggregator netvibes.com, google.com/reader
Comments • Are often more useful than the article itself • Help you build & improve your content • Need moderation
Tool 3 : Feedback Loops • On the internet somebody is always interested • Conversations • Growth by contribution
Measuring Impact & Engagement • Stats and Analytics Where did visitors come from? What did they view? What did they search for? • Tools to track impact Postrank.com , blogsearch.google.com
Example • Pick two concepts popular in your niche Jquery and Twitter • Write a post that combines them Project Twitter • Seed the link delicious.com > Ajaxline > Jquery on Twitter • Watch as traﬃc spikes 200+ viewers in 24hrs
Blogs to Read • Copyblogger.com Writing for the web • problogger.net Blogging tips and tricks • createdinbirmingham.com A local hub
Q: How do I get to number one on Google?
A: About 6 months worth of: • Posting on‐topic articles • Building links and connections Not stopping…
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