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Blogging For Non Profits Preservation

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Information about Blogging For Non Profits Preservation

Published on March 8, 2009

Author: chalvorson

Source: slideshare.net

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New Media Tools for Preservation Projects Getting the most out of an Internet that changes every second Christine Halvorson Halvorson New Media halvorsonnewmedia.com

What we’ll cover…sort of Podcasts audio files posted on the internet for others to listen to; an iPod need not be involved MySpace/Facebook = ask anybody under 20 Wouldn’t recommend nonprofits enter this territory YouTube You gotta be on YouTube not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog… MAKING IT YOUR TELEVISION SHOW Which is what I’m really going to talk about..

Podcasts audio files posted on the internet for others to listen to; an iPod need not be involved

MySpace/Facebook = ask anybody under 20

Wouldn’t recommend nonprofits enter this territory YouTube

You gotta be on YouTube not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog…

MAKING IT YOUR TELEVISION SHOW

Which is what I’m really going to talk about..

 

Preservationists Poll Do you have your own website? Do you have your own blog? Process by which you update it? How much does it cost you?

Do you have your own website?

Do you have your own blog?

Process by which you update it?

How much does it cost you?

Podcasts??? Audio files posted on the Internet for others to listen to while at their computer or by downloading to a CD or MP3 player. An iPod need not be involved

MySpace/Facebook ??? ask anybody under 20 Very limited business application for these tools

YouTube--- YES! not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog… MAKING IT YOUR TELEVISION SHOW Which is what I’m really going to talk about It’s not just for dancing cats.

Why start a blog? It’s a website Inexpensive Easy to update Non-technical, yet---your vehicle to multi-media Collaborate from anywhere—publicly or privately Easy way to document a project from start to finish & keep stakeholders informed Christine Halvorson Halvorson New Media halvorsonnewmedia.com

It’s a website

Inexpensive

Easy to update

Non-technical, yet---your vehicle to multi-media

Collaborate from anywhere—publicly or privately

Easy way to document a project from start to finish & keep stakeholders informed

Noun :An on-line web-based log Web + log = blog Verb: The act of writing in an on-line web log is called blogging What is a blog?

Noun :An on-line web-based log

Web + log = blog

Verb: The act of writing in an on-line web log is called blogging

Build deeper relationships with existing customers/stakeholders; Build new relationships with new customers Establish yourself as an authority Communicate “news” that doesn’t quite rise to the level of a press release Reasons to Consider Blogging

Build deeper relationships with existing customers/stakeholders; Build new relationships with new customers

Establish yourself as an authority

Communicate “news” that doesn’t quite rise to the level of a press release

Communicate better with _ ___________ __ [the group of your choice] Keep an on-line record of projects and discussions (formally called “knowledge management blogging”) Facilitate a project among a lot of team players It’s easier and more immediate than an e-newsletter You’ll be prepared to court a younger audience Reasons to Consider Blogging

Communicate better with _ ___________ __ [the group of your choice]

Keep an on-line record of projects and discussions (formally called “knowledge management blogging”)

Facilitate a project among a lot of team players

It’s easier and more immediate than an e-newsletter

You’ll be prepared to court a younger audience

Communicate better with _ ___________ __ [the group of your choice] Keep an on-line record of projects and discussions (formally called “knowledge management blogging”) Facilitate a project among a lot of team players It’s easier and more immediate than an e-newsletter Reasons to Consider Blogging

Communicate better with _ ___________ __ [the group of your choice]

Keep an on-line record of projects and discussions (formally called “knowledge management blogging”)

Facilitate a project among a lot of team players

It’s easier and more immediate than an e-newsletter

A blog can be your organization’s daily newspaper e-newsletter press release distribution center Record of project activity On-line portfolio interactive editorial column television station radio station

daily newspaper

e-newsletter

press release distribution center

Record of project activity

On-line portfolio

interactive editorial column

television station

radio station

It’s a hybrid between an e-newsletter, press releases, a chat room, dynamic web content And, depending upon your needs, could eliminate some of the above

It’s a hybrid between an e-newsletter, press releases, a chat room, dynamic web content

And, depending upon your needs, could eliminate some of the above

Challenges in doing a blog Keeping it up to date. It must be updated frequently or visitors will lose interest

Keeping it up to date. It must be updated frequently or visitors will lose interest

Cool tools Subscriptions* Visitor counters Voice--record and post by phone Photos Videos Slide shows Polls--pre-programmed scripts blogpoll.com

Subscriptions*

Visitor counters

Voice--record and post by phone

Photos

Videos

Slide shows

Polls--pre-programmed scripts blogpoll.com

 

Two leading blog programs Blogger Typepad There are others. I don’t like them. Quick tour of Blogger  Christine Halvorson Halvorson New Media halvorsonnewmedia.com

Blogger

Typepad

There are others. I don’t like them.

Quick tour of Blogger 

 

 

 

 

 

Enter text here: If you can cut & paste in a word document, you can do this

 

 

 

My recommendation 1) Create a fake blog using Blogger, to teach yourself how it all works 2) Create a “real” blog using Typepad or Blogger Christine Halvorson Halvorson New Media halvorsonnewmedia.com

1) Create a fake blog using Blogger, to teach yourself how it all works

2) Create a “real” blog using Typepad or Blogger

 

Things to think about before deciding to blog Your time Your equipment—DSL is a necessity Who will do the blogging-one person? Team? Who has approval authority? Or what is editorial process? Plan for soft launch, then regular updates Halvorson New Media, LLC halvorsonnewmedia.com Christine Halvorson Halvorson New Media halvorsonnewmedia.com

Your time

Your equipment—DSL is a necessity

Who will do the blogging-one person? Team?

Who has approval authority? Or what is editorial process?

Plan for soft launch, then regular updates

Once you decide Tell everyone in “traditional” ways—your email signature; a news release; alert your mailing list if you have one; put graphic on home page If you have a relationship with a local reporter, inform him/her to look for updates there Put your blog address ON EVERYTHING you do. Halvorson New Media, LLC halvorsonnewmedia.com Christine Halvorson Halvorson New Media halvorsonnewmedia.com

Tell everyone in “traditional” ways—your email signature; a news release; alert your mailing list if you have one; put graphic on home page

If you have a relationship with a local reporter, inform him/her to look for updates there

Put your blog address ON EVERYTHING you do.

Christine Halvorson Halvorson New Media

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