Published on March 11, 2014
4Ps Marketing #4PsEDGE Blogging for Business
What is Digital PR? Building bespoke, strategic relationships with powerful journalists/sites to achieve online press coverage linking back to a brand’s site, which increases rankings, site visibility and conversions for the client What is the objective of Digital PR? To increase overall site visibility and conversions
What good is great content if no one can find it? A collaborative and integrated approach to content marketing and search engine optimization is essential to make sure that the content is being seen by the right audience
How do you measure the ROI of Digital PR? Non-brand revenue Non-brand traffic Revenue from referring sites Assisted conversions through multi-channel funnel Authority of partners Sociability # of partners # of coverage achieved
The Two Faces of PR: Digital And Traditional Know your audience Create and maintain powerful and meaningful relationships Develop and communicate a clear and consistent message Be authentic & credible Engage & entertain your audience with big ideas and valuable insight Learn how to use digital tools Communicate using multiple touch-points Manage your reputation proactively through online word of mouth Combine and strategically merge SEO and PR efforts
Digital PR Is Used To… Build relationships Thought leadership / Authorship Enhancing existing client relationships Brand awareness Blogging and partnering with online publications
Highly targeted content leads to… Quality coverage Higher site authority and visibility Additional conversion opportunities Ultimately, lead generation Digital PR
1. Research and define partners 2. Strategy 3. Approach partners specific to demographic 4. Create bespoke content plan 5. Measure performance
Onsite Blogs Bring Customers to Your Website Keep Your Website Fresh with Blog Content Brand Yourself as an Expert Position your Brand Personality Accommodate Long-tail Search Queries in Semantic Content Easily Showcase Company Highlights
Guest Blogs Give you exposure Enhance your authority Give you social media growth Allow you the opportunity to gain inbound links Build relationships with influencers; opens you to influencers’ networks
The Benefits of Business Blogging It helps drive relevant, targeted traffic to your website It helps convert that traffic into leads It helps establish authority It drives long-term results
ID&C A Case Study
Brilliant Basics Mapped keyword strategy Tightly themed pages Consistent and precise meta data Highly relevant on page text Embedded video content Great usability
Offsite / Content Marketing
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