advertisement

Blog Promo For Broadcasting

63 %
38 %
advertisement
Information about Blog Promo For Broadcasting

Published on April 5, 2008

Author: lindabustos

Source: slideshare.net

Description

Slide deck for a presentation titled "WEBSITE AND BLOG PROMOTIONS THROUGH SEARCH ENGINES AND SOCIAL MEDIA"

Presented April 10, 2008 at
CWC/CORUS DIGITAL MEDIA CAREER ACCELERATOR
in Banff, Alberta.
advertisement

Website and Blog Promotion Through Search Engines and Social Media

Why Blog? Make Content More Accessible and Sharable (upload podcasts, video replays and photos) Community Involvement (blog comments) Monetize Through Advertising / Merchandise Landing Page for Contests and Promotions Information Resource (news stories and articles) Boost Radio and Television Personality Profiles

Make Content More Accessible and Sharable (upload podcasts, video replays and photos)

Community Involvement (blog comments)

Monetize Through Advertising / Merchandise

Landing Page for Contests and Promotions

Information Resource (news stories and articles)

Boost Radio and Television Personality Profiles

Blog Traffic Sources Offline Awareness (TV/radio plugs) Links from other websites and blogs Search Engines Blog Search Engines Social Networks

Offline Awareness (TV/radio plugs)

Links from other websites and blogs

Search Engines

Blog Search Engines

Social Networks

SEO Matters If… Your blog’s goals are page views and unique visitors (for advertising) then yes You offer items for sale Your blog can convert visitors into loyal users of your site or service

Your blog’s goals are page views and unique visitors (for advertising) then yes

You offer items for sale

Your blog can convert visitors into loyal users of your site or service

Basic Search Engine Optimization Keywords in the Right Places Links from Relevant Sites Blog Plug-Ins Good Content / More Content

Keywords in the Right Places

Links from Relevant Sites

Blog Plug-Ins

Good Content / More Content

Keywords In The Right Places Title Tag Page Title Body Text Link Text (on your site and when others link to you) Post Tags Alt Attributes (images, video) Headings / Bolded text URLs (keyword relevance in search engine and when people link to you)

Title Tag

Page Title

Body Text

Link Text (on your site and when others link to you)

Post Tags

Alt Attributes (images, video)

Headings / Bolded text

URLs (keyword relevance in search engine and when people link to you)

Link-Bait

 

 

Why Links Matter Search engines need a measure of authority or popularity Blogs are more “linkable” than static business sites Deep links look more “natural” to search engines (don’t look purchased or bartered for) Links send traffic and help branding

Search engines need a measure of authority or popularity

Blogs are more “linkable” than static business sites

Deep links look more “natural” to search engines (don’t look purchased or bartered for)

Links send traffic and help branding

 

Other “Search Engines” Video Sharing YouTube, Google Video & more Google / Yahoo News http://www.seroundtable.com/archives/003934.html http://www.searchengineguide.com/senews/007699.htm Google Blog Search / Technorati / Ice Rocket http://www.getelastic.com/rss-blog-directory-list/

Video Sharing

YouTube, Google Video & more

Google / Yahoo News

http://www.seroundtable.com/archives/003934.html

http://www.searchengineguide.com/senews/007699.htm

Google Blog Search / Technorati / Ice Rocket

http://www.getelastic.com/rss-blog-directory-list/

StumbleUpon Drives a ton of traffic (often more than Google) Don’t have to be a “power user” to get results Drives traffic long-term General site but you can get very targeted (specific tags, groups etc) Toolbar makes submission easy Tech-savvy users often have their own blogs (link opportunity) Discover things to blog about

Drives a ton of traffic (often more than Google)

Don’t have to be a “power user” to get results

Drives traffic long-term

General site but you can get very targeted (specific tags, groups etc)

Toolbar makes submission easy

Tech-savvy users often have their own blogs (link opportunity)

Discover things to blog about

Make Friends…

Find people interested in…

Drill deeper or start “friending”

Group.stumbleupon.com Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following

Group.stumbleupon.com Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following

Lots of Niche Groups!

 

It’s tedious, but you can add up to 200 friends one by one. Tip: Friend 200, wait a week and if they have not added you back, delete and friend new people

Social Media Tools Adding “chicklets” makes it easy (an remind people) to bookmark and share content Remind people to subscribe AddThis buttons let readers bookmark or subscribe with tools of their choice http://addthis.com

Thank You! Linda Bustos Emerging Media Analyst, Elastic Path Software http://www.getelastic.com [email_address] Slides available for download at: http://www.slideshare.net/lindabustos

Add a comment

Related pages

MPB : Mississippi Public Broadcasting

Southern Remedy is Mississippi Public Broadcasting’s flagship wellness show dedicated to keeping Mississippians healthy. Read More
Read more

XSplit Broadcaster - Live Streaming & Recording Software

XSplit Broadcaster and XSplit Gamecaster works great with all major capture card brands including Elgato, ... Blog Press Kit Company ...
Read more

Announcing preview of new Skype for Business services in ...

Skype Meeting Broadcast, available to eligible Office 365 customers worldwide, ... other Microsoft blogs. Official Microsoft Blog; Microsoft On The Issues;
Read more

Broadcast Wall Promo - After Effects Templates | Motion Array

Broadcast Wall Promo is an easy to use, fast rendering After Effects template that contains 6 image placeholders, 6 titles, 1 logo placeholder and color ...
Read more

Download Broadcast Promo 11507636 - Project for After ...

Download Broadcast Promo 11507636 - Project for After Effects (Videohive) or any other file from Graphics category. HTTP download also available at fast ...
Read more

MPB : Mississippi Public Broadcasting

MISSISSIPPI ROADS: HUNGRY, ANYONE? This week we visit, Weidmann’s in Meridian, Peggy’s in Philadelphia, and more. Thursday, May 26 at 7PM on MPB TV.
Read more

Public Service Broadcasting | Reorienting PSB Towards ...

Public Service Broadcasting (PSB) worldwide is confronting a technological paradigm shift with the advent of digitalisation. The consequent changes in the ...
Read more

South Dakota Public Broadcasting News, Information and Sports

Collection of all SDPB online content posts on topics ranging from arts and culture to sports, leisure and outdoor activities, education, children, home ...
Read more