Published on March 7, 2014
BLOG EDITORIALS 101 Planet Hatch Blog 2014
INTRODUCTION TO BLOGS + SEO Over 180 million blogs online Search is the #1 driver of traffic to websites 75% of users never scroll past the first page of search results. Attracting and retaining readers is a challenge affected by factors like: Search Engine Optimization (SEO) Content/Readability Design … and many more!
BEFORE WRITING... Think about who your audience is What tone are you using? What subjects interest them? What key points do they need to know? What is your main focus/purpose of the post? What are the key messages that you need to get out to your audience?
GENERAL TOPICS How-to posts Though leadership: trends, what’s next Personal experiences/advice Be honest- don’t be afraid to be controversial!
CONTENT SHOULD INCLUDE… Clear and specific focal point Concise writing Organized writing Supported arguments Original content and ideas Advanced material (more than the basics!) Thought-provoking statements/questions
CONTENT SHOULD NOT INCLUDE Repetitive content Unclear points Too many points Disorganization Content that doesn’t deliver on the title
INCORPORATING KEYWORDS Keywords are search terms that will lead searchers to your blog Incorporate key words into title and content- this makes it even more searchable Think of terms that are related to the subject of your post, or that pertain to your audience (i.e. startup, entrepreneurship)
WORD LENGTH Ideally between 400-600 words Minimum 200 words, Maximum 1000 words The most important thing is to use as many words as it takes to get your point across!
FORMATTING Short, spaced out paragraphs Have consistent font, spacing and bullets Fonts should be clear and easy to read Break up your post with different types of media Pictures, videos, etc.
SCANNABILITY 73% of readers scan rather than read Important to design post so that readers can scan and still absorb the material Intriguing title State conclusion first, then back it up Try to design a title that will draw readers in Readers will know what you are going to talk about, and decide if they want to keep reading. Separate piece into short paragraphs
SCANNABILITY CONT’D Separate material into short paragraphs Long stretches of text are intimidating! Use sub-headings to organize the content Emphasize important points with bold text Use bullet points and lists Readers are drawn to numbered and bulleted lists, an easy way to quickly absorb information.
PICTURES Pictures are important to include in your post Pick something attractive and that is relevant to your material Deep Image Captions: Captions are among the most read material on blogs. They should incorporate a compelling point from your post Stock photos are welcome Be sure to reference!
FINAL TIPS Don’t worry too much about writing quality Writing quality doesn’t keep readers- content does! Remember who you are speaking to- use language that will appeal to your specific audience Try to pique curiosity within the title and first paragraph- draw your readers in! Have fun and be creative!
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