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Blackberry Bold 9000 ESP

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Information about Blackberry Bold 9000 ESP

Published on March 20, 2009

Author: aprilsystems

Source: slideshare.net

Description

ESP presents an eavesdrop dipstick on the Blackberry Bold 9000
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EAVESDROP DIPSTICK #002 Blackberry Bold 9000 ESP eavesdrop.silhouette.perspective ESP.ED002

Eavesdropping on conversations about the Blackberry Bold 9000 SAMPLE EAVESDROP REPORT Blackberry > PDAs > Bold 9000 > Overall ESP.ED002 Features Application Design Audio Quality Brand Perception Ease Of Use Battery Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including Building Domain knowledge dependent lexicons Analysis with Proprietary tools for classification of pain points Analysis included competitive analysis (feature wise comparison of products against competitors’) and comparison of applications supported by the smartphone To understand customer expectation mismatches in the smartphone space Challenge Solution Overall comparison revealed positivity in terms of Brand perception and Features in the smartphone Ease of Use and Audio quality were some of the issues with the Blackberry Bold 9000 Take Aways

Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including

Building Domain knowledge dependent lexicons

Analysis with Proprietary tools for classification of pain points

Analysis included competitive analysis (feature wise comparison of products against competitors’) and comparison of applications supported by the smartphone

Overall comparison revealed positivity in terms of Brand perception and Features in the smartphone

Ease of Use and Audio quality were some of the issues with the Blackberry Bold 9000

Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED002 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE

Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED002 TM ESP

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