BioResources Journal Author Marketing Toolkit

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Information about BioResources Journal Author Marketing Toolkit

Published on October 30, 2018

Author: BioResourcesJournal


1. BioResources Author Toolkit A GUIDE TO INCREASE ENGAGEMENT POST-PUBLICATION Congratulations on your recent publication in BioResources! This post-publication guide is designed to give you tips on how to spread the word about your article to your various networks. Before you begin, please note that it is extremely important that you comply with the branding guidelines of NC State University for any mentions of our publication. To look at our quick guide for usage, please visit:

2. Send a notification about your published article to other publications in your immediate community who might be interested in sharing it. STEP ONE: PROMOTION BEGINS WITH YOUR OWN NETWORK Questions to ask: • Who are they? Make a list. • When do they publish? Create a list of deadlines to get your article submitted to them. Look first where you work: • Your university/institution • Institution’s media contact • Institutional/departmental newsletters • Local institution’s library

3. Action Steps: • Email: Send an email with links to your article in the signature field to your contact list. • Make a short list of those contacts and get their social media contact information for Twitter, LinkedIn, etc. (Create your own accounts for these sites if you don’t have one!) • Mention/tag them or send a direct message about your published article in BioResources. Be sure to tag us (#BioResJournal)! WHO IN YOUR CONTACT LIST ARE SCIENTISTS AND WHO MIGHT WANT TO KNOW ABOUT (AND SHARE) YOUR ARTICLE? PROMOTE AMONG PROFESSIONAL PEERS YOU ALREADY NETWORK WITH ON A REGULAR BASIS:

4. Action Steps: • Make a short list of those contacts and get their social media contact information for Twitter, LinkedIn, etc. • Mention/tag them or send them a direct message about your published article in BioResources. Be sure to tag us (#BioResJournal)! Which scientists and researchers do similar work in your field (that you DON’T know personally) that might want to know (and share) about it? PROMOTE AMONG PROFESSIONAL PEERS YOU’D LIKE TO NETWORK WITH BUT DON’T KNOW DIRECTLY:

5. SHARE WITH OTHER ACADEMIC NETWORKS - Create (or update) an ORCID ID to create an personalized ID to identify your research with your published articles: - Join Academia, a place to share your papers with the academic community and follow your peers: - Join Mendeley, a place for researchers to network: - Join ResearchGate, where all of your published work is compiled to make it more visible online:

6. • Visit a Wikipedia page related to your research topic, update any facts and cite your work. • Post on a personal/colleague’s blog, Google scholar, etc. Identify and contact any blogs that might re-post your article. • Create a 1-minute interesting video highlighting your research results. View an example from other sites: resources/Journal-Authors/Promotion/video-abstracts.html (WILEY) When creating new sites for promotion, please note the following disclaimer: **The material located at this site is not endorsed, sponsored, or provided by or on behalf of North Carolina State University (see branding guidelines UPDATE OTHER SOURCES OF INFORMATION YOU MIGHT FIND VALUABLE

7. • Encourage colleagues to discuss/link to article, link to your article on all outlets (social) to increase social media presence about your article • Make sure all articles are linked to BioResources’ online only hashtag (#BioResJournal) • Create 3 hashtag words for your article that are the three main topic areas for your article so that when people search, for example “biofuels”, your article will come up in the recent feed #Biofuels. • Follow us on Twitter, connect with us on LinkedIn, and like us on Facebook. HOW TO INCREASE YOUR SEO (Search Engine Optimization) TO PROMOTE YOUR ARTICLE ONLINE:

8. BEST PRACTICES WHEN RESPONDING ON SOCIAL MEDIA: First: Before you post – Who from your team will respond? -Assign someone from your research group who will be responsible for responding to both positive and negative comments, and alerting the rest of the team of any issues. If this is you or another author, make sure you notify other involved members of any issues before responding. Do not fight, but defend politely. -Always thank the person for reading/posting, even if it’s a negative comment. Be the bigger person. -Keep your responses neutral, and if possible, post references to defend your position. -Can’t resolve it in a few comment replies? Send them a private direct message and offer to talk about it further with staff present. Keep it simple. Keep it short. -The rule is: Notice every comment; respond to all comments; politely comment about contacting you through direct message for any further questions. Remember, the more you write, the more you might get into a heated discussion and have to respond. Have your sources and links ready before posting. -Anticipate that questions will be asked and have answers and source files ready.

9. Thank you for sharing your research with BioResources and our scientific community! We hope this guide has helped to provide resources to promote your published article. You should receive a follow-up email with a survey for you to fill out regarding your work. If you have any questions regarding this toolkit, please contact:

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