Bing: inspired by technology and consumer trends (IAB Netherlands – Friends of Search 2014)

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Information about Bing: inspired by technology and consumer trends (IAB Netherlands –...

Published on February 21, 2014

Author: cchambaz



“The web is dead, long live the internet!”. Wired’s provocative headline from 2010 has a significant impact in the search industry. Search imposed itself as our gateway to the web, but the rise of new consumer scenarios is driving profound changes in how publishers and advertisers need to approach the search paradigm. People search differently. They use new, interconnected devices. They formalise their intent differently. The blue links are thus being replaced by new, more engaging and relevant experiences aligned to these new models. During this presentation we will cover Microsoft’s vision of search and how it already materialised itself by making Bing a platform at the core of Microsoft vertical integration.

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