Published on February 27, 2009
(Your BRAND + OPEN Innovation) bigheadsnetwork.com
Our favorite quote Henry Ford once said, “If I had asked my customers what they wanted, they would have said a faster horse” His point being – if you want to innovate and create truly original ideas…you can’t rely solely on your conventional and predictable sources for inspiration and stimuli 2 !
The unfortunate reality Unfortunately, when the time comes to innovate, many brands and companies limit their creative exploration by relying solely on input from their target customer…and they miss out on a universe of creativity and opportunity 3 !
It’s time to open up We believe BIGGER ideas happen when companies and organizations take an open innovation approach, which enables the input of many different perspectives And we’re not alone. Research has proven that diversity in talents, experience and perspective is a huge creative advantage, when applied with focus 4 !
If you need the proof…just read these! 5 !
There is little doubt that diverse teams have a greater chance of coming up with unique ideas. I don’t mean diversity only in terms of disciplines, but also in terms of culture, ethnicity, geography, age, and gender. Diversity in teams allows different viewpoints, approaches, and frames of mind to emerge. Diversity is also a proven way to increase the randomness of concept combinations. It is often said that one of the reasons for the United States’ unparalleled innovation rate is its very diverse population. People who have experienced the innovative power of diverse teams tend to do everything they can to encourage them. Innovation is more likely when people of different disciplines, backgrounds and areas of expertise share their thinking. - Creativity and the Role of the Leader /Harvard Business Review A “wise crowd” must be diverse, so that lots of different opinions are represented. It must be decentralized so no single person can inﬂuence the outcome. It must be independent, so that "good" information can balance out "bad" information. Finally, it must be collaborative, so that it can result in "collective intelligence.” 6 !
“Innovation never comes from the established institution. It’s always a graduate student or a crazy person or somebody with great vision.” - Eric Schmidt, Executive Chairman of Google (60 Minutes interview) In a world where innovation is global, multidisciplinary and open, you need to bring different minds and different perspectives together to discover new solutions to long-standing problems. - IBM Innovation Jam website Nike CEO Mark Parker spends time with musicians, grafﬁti artists and other creative talent. “I meet regularly with our biggest retail customers, but I also go off the beaten path where I can stimulate the right side of my brain - and discover new tastes in music, fashion, cuisine.” - CEOs Are Spending More Quality Time With Their Customers/WSJ 7 !
Introducing the BigHeads Network Since diverse input delivers powerful results, we curated a brain trust made up of more than 1,000 bright minds, creative thinkers and problem solvers from all different disciplines and interests We call them BigHeads…and we bring brands and companies together with this melting-pot of talent so they can harness unique perspectives that will boost creativity, inspire and commercialize product innovations and ignite disruptive ideas 8 !
Imagine the possibilities Just imagine the new perspectives, product innovations, ideas, insights, inspiration and solutions you’ll generate collaborating with a hand-picked, curated team of diverse minds made up of artists, chefs, educators, comedians, fashion designers, writers, inventors, entrepreneurs, engineers, app developers, musicians, bloggers, sustainability experts, mixologists, physicians, tattoo artists, politicians, athletes, decorators, deejays, photographers, ﬁlmmakers, super moms, architects, gamers…and many more 9 !
It just makes sense If you already have creative minds, experts and forward thinkers from within your industry thinking about your business…doesn’t it make sense to have creative minds, experts and forward thinkers from outside your industry thinking about it too?
Get started with our Brand Opening session Our Brand Opening is an online open innovation and co-creation session designed to give brands and companies the opportunity to experience the power of collaborating with diverse minds to generate product innovations and solutions around key insights and research…as well as to help commercialize and strengthen existing concepts with new and unique perspectives 11 !
It’s 100% elastic The process is 100% elastic and can be tailored to deliver against any BIG challenge. Past assignments have included: • New product development; ﬁlling the product pipeline • Developing product innovations, services, features and programs that bring key insights and research ﬁndings to life • Reinvigorating and strengthening existing concepts, products and strategies • Reinventing loyalty programs and triggers • Developing relevant service and beneﬁt offerings • Creating intuitive platforms and applications • Creating product names and unique packaging inspiration • Identifying tools, approaches and resources to most efﬁciently help commercialize concepts and innovations 12 !
Step One - Create your session Once we gain an understanding of your objective, we create a compelling online session for the BigHeads, which includes an engaging project overview…incentives and challenges designed to generate excitement around your project…and strategically crafted questions that will generate the inspiration and stimuli we need to create solutions and ideas 13 !
Step Two – The BigHeads We then place your project into our secure online platform so the BigHeads can begin contributing their unique ideas, thoughts and perspectives 14 !
Step Three – Connecting-the-dots This is where the real magic happens! At this point, our internal team begins making connections (connecting-the-dots) between the feedback we received from the BigHeads and the project objective…to develop our ﬁnal ideas and recommendations 15 !
Step Four - The Open Book You’ll then receive a copy of your Open Book…which includes a summary of the BigHeads who participated, their unedited responses…and a catalog of strategic content that answers the overall project objective. The key ﬁndings from the Open Book will be presented to your team during collaborative work session led by the BigHeads senior management team 16 !
Step Five – Review & ranking We will present all the insights and concepts during an interactive half-day work session with members of your team. Additionally, your team will have the opportunity to rank the content against your overall objectives and criteria so you are armed with the top ideas, insights and approaches 17 !
Conﬁdentiality is a priority • All members execute a comprehensive NDA when they join • Participants do not receive typical brand/creative briefs. Our projects are designed to elicit stimuli for our internal team to use when creating ﬁnal ideas, so participants oftentimes do not even know your formal objective • You always have ﬁnal approval before a project is distributed…so sensitive information is never released • Even though your brand's stature can help drive participation, it is possible to keep projects 100% anonymous 18 !
Working together We work with innovation teams, new product development groups, brand teams, research groups and agency teams as a one-off tool/resource…or as an ongoing collaboration partner 19 !
Let’s open your brand! CONTACT: Carlyn Kelly / EVP of Strategy & Innovation (o) 888.646.0411 x-705 (e) firstname.lastname@example.org www.bigheadsnetwork.com 21 !
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