Published on November 15, 2009
Big Orders. More Visits.
The ROI of Online Ordering
Noah N. Glass
CEO, GoMobo Online Ordering
“GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
$8,000 – $14,000 Source: Technomic LOOP 2007-2008 Study
$1,000,000 $250 x 2 x 5 = $2,500 $2,500 x 50 = $125,000 $1,125,000 +12.5%
Average ticket: 25% Frequency: 42% $100$177.50: 77.5%
In-store ticket: $5.00 GoMobo ticket: $6.25 42/142: 29.5% COGS: 31.4%* *GE Franchise Finance Report, 2009
10 orders 3 x $6.25 = $18.75 7 x $1.25 = $8.75 = $27.50 $27.50 - $8.64 = $18.86
Per Order $1.88 $1.88/$6.25 30% profit
ROI R = 30% top line I = $2 $6.67 (1.07 orders)
Email noah|at|gomobo.com For a free consultation on how online ordering can help you achieve your same store sales goals.
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