Big Orders. More Visits. The ROI of Online Ordering

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Information about Big Orders. More Visits. The ROI of Online Ordering
Business & Mgmt

Published on November 15, 2009

Author: GoMobo



In May's 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, but how profitable are they? Learn more in this video.

Big Orders. More Visits. The ROI of Online Ordering Noah N. Glass CEO, GoMobo Online Ordering

“GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1

$8,000 – $14,000 Source: Technomic LOOP 2007-2008 Study

$1,000,000 $250 x 2 x 5 = $2,500 $2,500 x 50 = $125,000 $1,125,000 +12.5%

Average ticket: 25% Frequency: 42% $100$177.50: 77.5%

In-store ticket: $5.00 GoMobo ticket: $6.25 42/142: 29.5% COGS: 31.4%* *GE Franchise Finance Report, 2009

10 orders 3 x $6.25 = $18.75 7 x $1.25 = $8.75 = $27.50 $27.50 - $8.64 = $18.86

Per Order $1.88 $1.88/$6.25 30% profit

ROI R = 30% top line I = $2 $6.67 (1.07 orders)


Email noah|at| For a free consultation on how online ordering can help you achieve your same store sales goals.

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