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Big Data - What is it Really About?

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Information about Big Data - What is it Really About?
Technology

Published on February 20, 2014

Author: insideHPC

Source: slideshare.net

Description

In this video from the Technology Convergence Conference 2014, Rich Brueckner from insideHPC presents: Big Data - What's It Really About?

"While the term Big Data has become pervasive in Information Technology, many in the industry are still puzzled by how to make money from this phenomenon. In this talk, Brueckner will look at what's really behind Big Data as an engine for change and describe case studies that are bringing the full potential of Big Data home."

Watch the video presentation: http://insidehpc.com/2014/02/20/video-big-data-whats-really/

Learn more: http://insidebigdata.com
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BIG DATA: WHAT’S IT REALLY ABOUT? Rich Brueckner President, InsideBIGDATA © TCC 2014, Confidential and Proprietary

AGENDA • • • • • • • Proper Intro It’s Not the Data. It’s What You Use it for. How Big Data Got Me Here Case Studies HPC and Big Data Trends- What’s Next? Call to Action © TCC 2014, Confidential and Proprietary

THE PROPER INTRODUCTION insideBIGDATA.com © TCC 2014, Confidential and Proprietary

WHAT BIG DATA IS NOT • • • Size matters not. It’s not about the Data, it’s what you do with it. Deriving insight from Data for purposes for © TCC 2014, Confidential and Proprietary

FOR TODAY’S DISCUSSION: BIG DATA = HIGH PERFORMANCE DATA ANALYSIS © TCC 2014, Confidential and Proprietary

BIG DATA IS ABOUT TWO THINGS © TCC 2014, Confidential and Proprietary

BIG DATA IS ABOUT TWO THINGS First it’s about Money, Lots of Money © TCC 2014, Confidential and Proprietary

© TCC 2014, Confidential and Proprietary

SO WHAT’S THE SECOND THING? © TCC 2014, Confidential and Proprietary

SO WHAT’S THE SECOND THING? © TCC 2014, Confidential and Proprietary

SO WHAT’S THE SECOND THING? © TCC 2014, Confidential and Proprietary

SO WHAT’S THE SECOND THING? “ Bayesian probability provides a rational method for updating beliefs.” © TCC 2014, Confidential and Proprietary

Big Data is about Degrees of Belief. …even about how we feel about data itself. © TCC 2014, Confidential and Proprietary

Can I prove that Big Data is about Degrees of Belief? These 12 words just cost Facebook $18 billion of value: "We did see a decrease in daily users specifically among younger teens." © TCC 2014, Confidential and Proprietary

BIG DATA- WHAT’S CHANGED? • The nature of the Data: From Sampling to Full Datasets • Rise of unstructured data • Acceptance of messiness in the data • N=All http://bit.ly/1gZ7ZbD © TCC 2014, Confidential and Proprietary

THE BIG DATA FRONTIER There is no Eminent Domain © TCC 2014, Confidential and Proprietary

SO WHERE ARE HEADED IN THIS TALK? © TCC 2014, Confidential and Proprietary

BEWARE THE BIG DATA NAYSAYERS WHAT IS THEIR AGENDA? © TCC 2014, Confidential and Proprietary

IF BIG DATA IS SO POWERFUL, WHY CAN’T IT PREDICT THE ECONOMY? The Stock Market is all about Degrees of Belief! • The economic system is non-linear. • Therefore, even a small stimulus can create a completely unexpected result • It’s a complex dynamical system where you don’t have clear knowledge of the initial conditions or the conditions of the stimulus. • Big Data can can help you see averages, find the needle in the haystack, and help identify the accurate models for predicting what the market is really going to be doing. © TCC 2014, Confidential and Proprietary

HOW BIG DATA GOT ME HERE © TCC 2014, Confidential and Proprietary

HOW BIG DATA GOT ME HERE • • • REACH – Measure of total audience size. RESONANCE – How much activity someone creates when he/she publishes. RELEVANCE – How relevant someone is to a © TCC 2014, Confidential and Proprietary

CASE STUDY: SUMO FRAUD • • • • Match-Fixing Scandal in 2011 Discovered through Big Data analysis. Proven by Text Messages. $200 tickets and $1 Million Dollar Champions. © TCC 2014, Confidential and Proprietary

CASE STUDY: PREDICTION MACHINE • • Tool simulates each and every game 50,000 times before making a pick. 32 million Americans average yearly spend is $467 or $15 billion in total playing. © TCC 2014, Confidential and Proprietary

CASE STUDY: MORTGAGE FRAUD LexisNexis Risk Analysis • Developed HPCC technology - an HPC alternative to Hadoop • Database has 270 Million Individuals in the US Alone • They know you’re that John Smith • Graph Analysis spots Relationships • Ability to spot mortgage fraud rings that were previously undetectable Annual Fraud Estimates: California, at $864 million New York at $278 million Florida at $273 million • • • © TCC 2014, Confidential and Proprietary

© TCC 2014, Confidential and Proprietary

CASE STUDY: BIG BROTHER WATCHES BIG BROTHER © TCC 2014, Confidential and Proprietary

WORLD’S CONVERGING: HPC AND BIG DATA Venus (HPC) Mars (Big Data) © TCC 2014, Confidential and Proprietary

PAYPAL CASE STUDY: HPC IN THE ENTERPRISE “Examples of large organizations using HPC include PayPal, which IDC estimates has saved over $700 million by adopting HPC for real-time detection of online consumer fraud.” - Steve Conway, IDC © TCC 2014, Confidential and Proprietary

PAYPAL CASE STUDY: HPC IN THE ENTERPRISE © TCC 2014, Confidential and Proprietary

HPC - WHAT’S CHANGED? 1986 CRAY X-MP/4 4 Vector Processors 800 Mflops (106) 2013 Tianhe 2 3,120,000 cores 33.86 Petaflops (1015) © TCC 2014, Confidential and Proprietary

THE HPC FRONTIER © TCC 2014, Confidential and Proprietary

TRENDS • Rise of Real-Time Analytic through in-memory technologies • Enterprises adopt HPC technologies into workflow • Internet of Things Feeds Big Data Phenomenon and ends up swallowing Big Data as a meme. © TCC 2014, Confidential and Proprietary

© TCC 2014, Confidential and Proprietary

SUMMARY Big Data is about two things: • Money! Making More and Keeping it • Degrees of Belief © TCC 2014, Confidential and Proprietary

CALL TO ACTION • Check out insideBIGDATA.com • Buy this book: • Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schonberger and Kenneth Cukier © TCC 2014, Confidential and Proprietary

CALL TO ACTION Read my SCI-FI Original: The Observer Effect http://bit.ly/theobservereffe ct © TCC 2014, Confidential and Proprietary

POLL: SO HOW DID I DO TONIGHT? © TCC 2014, Confidential and Proprietary

PLEASE LET ME KNOW HOW I DID! “Big Data: What’s It Really About?” 1) WITH YOUR MOBILE DEVICE: In the TCCLive mobile app, “Agenda” section, then tap “Surveys” - OR 2) FILL OUT THE PAPER VERSION given to you at registration © TCC 2014, Confidential and Proprietary

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