Published on March 8, 2014
Big Data in Politics: How Did We Get Here & Where Are We Going? Colin Delany, Epolitics.com March 6, 2014
Colin Delany Former political staffer (Texas) Founder/editor Epolitics.com Online communications consultant Political advocate
Colin Delany Ebook author: “How to Use the Internet to Win in 2014” Columnist for Campaigns & Elections Magazine Contributing Editor, Digital Politics Radio
Political Data: History [We've been using data w/o knowing it] 1970's/80's – direct mail, phones 2002/2004: Republican microtargeting 2006: Catalist founded (Dems) 2008 Obama: grassroots & online 2008-2012: cookie targeting & other new tech 2012 Obama:data integration, TV targeting 2013: Dems take down-ballot 2014: Parabellum Labs, Dem national rollout
Political Data: Essentials Essential political data tools: Voter file Data manipulation software Voter models Ways to put data into action NOTE: commercial marketers are way ahead of political marketers
Political Data: Essentials What you can do with data Overall: target communications Online advertising Field organizing/canvassing Direct mail/TV In theory, data lets you hit the right person with the right message at the right time.
Political Data: Essentials Key concept: data = listening
Political Data: Essentials Data sources: Voter file Commercial data Field data (canvassing, phone bank responses) Behavioral data (history of interactions with the campaign) Online behavior
Political Data: Limits Limits on political data: Legal framework Data quality Infrequency of voting = small data set Match rates Diminishing marginal returns Need for niche content
Political Data & Democracy Is political data good or bad for democracy? Does it have a corrosive effect? Is it manipulative? Or, could it lead to a more-engaged electorate?
Thank You Colin Delany Epolitics.com firstname.lastname@example.org @epolitics +1 202 422 4682
Big Data: la nueva tendencia para conocer al elector Bruce Willsie, Labels & Lists Chris Wegrzyn, Blue Labs, @wegbert Matt McMillan, Buzzmaker, @wearebuzzmaker Colin Delany, Epolitics.com, @epolitics (moderator) Hashtag: #VAC14
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