Published on March 13, 2014
Big Data Webinar Series
Big Data Webinar Series Customer In4macy & Develop New Business March 11, 2014 Opera4onal Excellence March 18, 2014 March 25, 2014 April 1, 2014 April 3, 2014 Big Data in Public Services Big Data in Healthcare & Life Sciences Big Data in Human Resources
Big Data = Hype?
Transac4onal Event-‐Based Response Based Geographic Demographic Basic Info ID • Payment History • Call Center Interac4ons • “Installed Base” • ‘Enriched’ data Segments • Name, Adress • 14C545J..K Customer Insight
Customer Insight: Mass Marke4ng
Omni-‐Channel Customer Experience d Web Search Web Order Online Renew Voice Get Help In-‐Store Visit Retail Store Print Read Ar4cle See Promo4ons Read Manual Chat Ask for Info Email Get Conﬁrma4on Social Ask for Advice Tweet about Experience Need Research Select Buy Recieve Use Maintain Recommend Ask for Recommendations Read Reviews Change Order Pickup Local Store
Step 1: Acquire & Organize Preference Online Behaviour Context Transac4onal Event-‐Based Response Based Geographic Demographic Basic Info ID • Sen4ment • Like, Unlike • Follow Web Clicks • Device (PC, SmartPhone, Tablet,…) • Loca4on • Shopping Basket • Payment History • Call Center Interac4ons • “Installed Base” • ‘Enriched’ data Segments • Name, Adress • 14C545J..K
Step 2: Enrich & Analyze ID: J23JHTTU Jan Steen 35 Year Antwerp ID: LLHR765 Johan Steenacker 35 Year Antwerp
Step 2: Enrich & Analyze ID: J23JHTTU Jan Steen 35 Year Antwerp Married, 3 children Teacher Trainer local Kids Soccer Team Football, Ac4ve Cycling, Camping ID: LLHR765 Johan Steenacker 35 Year Antwerp Complicated Laywer Chairman Belgian-‐Indian Diamond Trade Associa4on High End Exo4c Travel, Extreme skiing, Golf
External Internal New Step 3: Decide & Execute email Loca4on Based Oﬀer Coupon Banner … Mul4 Channel Campaign Management Insight & Recommenda4on Selec4on Repor4ng & Analy4cs
Data Flow Concepts Analyze Acquire Organize Decide OLTP Data RDBMS ETL DWH BI
Analyze Acquire Organize Decide RDBMS ETL DWH BI New Data OLTP Data Data Flow Concepts
Use Case drives the Data Flows Analyze Acquire Organize Decide RDBMS ETL DWH BI New Data OLTP Data
Use Case drives the Data Flows Analyze Acquire Organize Decide RDBMS ETL New Data OLTP Data
Analyze Streaming (CEP Engine) Organize Acquire Decide New Data BI BAM BPEL Use Case drives the Data Flows
Big Data Journey Business Deﬁnes mandate and requirements IT Acquires and integrates data Data Scien4sts Build and reﬁne analy4c models IT Publishes new Insights Business Consumes insights and measures eﬀec4veness
Cronos Big Data Services Oﬀering Use Case Discovery Workshop Big Data Analytics Implementation Services Proof of Concepts
The role of the Data Scien4st Business Strategy Analyst Hadoop System Administrator Hadoop Developer Data Architect Data Analyst/ Sta4s4cian Iden4fy Business Pains & demonstrate through Analy4cal skills how the available data can be exploited on a Strategic Level Hadoop Cluster installa4on & administra4on. Data Loading Build the relevant dataset by cleansing, ﬁltering, grouping and aggrega4ng the data using parallel processing languages like MapReduce Hive, Pig, Impala,… ETL tooling, MDM, Data Cleaning & Matching Integra4on with Enterprise Architecture Data Governance & Security Through sta4s4cal Analysis, conceptual and predic4ve data modeling, machine learning,… Discover pajerns, trends, insights. Translate these to Business Opportuni4es
Cronos Big Data References Use Case Discovery Workshop Proof Of Concept Implementa4on Services Big Data Analy4cs Call Center þ þ þ þ Healthcare þ þ þ U4lity þ þ þ Editor þ þ þ Telco þ þ ISV þ Media þ Transport þ þ þ Manufacturing & Distribu4on þ Online Gaming þ þ
Clever usage of data to make bejer decisions Conclusions
Contact: email@example.com` +32 496 57 66 27
Customer intimacy can't be ... with an SME new business ... to hear about–not how mining big data will help us sell more stuff to ...
Customer Intimacy and Other Value ... pursue the strategy of customer intimacy. Its business processes ... drive to develop new capabilities ...
Op 11 maart vond de eerste webinar plaats in de serie "Big Data". www ... Big Data webinar 01: Customer Intimacy ... Try something new ...
One is “operational excellence,” a relentless focus on business processes to drive out cost and waste and improve quality and cycle times.
Customer intimacy is a business philosophy that commits you to ... The power of data and customer intimacy ... Customer Intimacy & Develop New Business.
... I see a shift in the coming decade to combining operational excellence with customer intimacy: ... develop these new ... Big Data” and ...
... validating & enriching customer data. ... your investment into business value. The Big Big Data Workbook A practical ... New Data Dynamics How to ...
As companies develop their big-data ... the company’s full business system—in big data, ... a range of new models related to customer ...