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Big Bazaar- marketing Strategy

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Information about Big Bazaar- marketing Strategy
Education

Published on April 2, 2009

Author: sikanderkush

Source: authorstream.com

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Slide 1: 4/2/2009 Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar Big Team www.azadsikander.blogspot.com What is Retailing : 4/2/2009 2 What is Retailing The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption. www.azadsikander.blogspot.com Size of Indian Retail : 4/2/2009 3 Size of Indian Retail Source: http://www.indiaretailing.com/india-retail-report.asp www.azadsikander.blogspot.com Slide 4: 4/2/2009 4 Kuber complex Varanasi www.azadsikander.blogspot.com Slide 5: 4/2/2009 5 www.azadsikander.blogspot.com Porter’s five force model : 4/2/2009 6 Porter’s five force model www.azadsikander.blogspot.com Analysis : 4/2/2009 7 Analysis www.azadsikander.blogspot.com Customer Segmentation : 4/2/2009 8 Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers. www.azadsikander.blogspot.com Life cycle of Big Bazaar : 4/2/2009 9 Life cycle of Big Bazaar SALES www.azadsikander.blogspot.com Slide 10: 4/2/2009 10 M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High www.azadsikander.blogspot.com Slide 11: 4/2/2009 11 Marketing Mix www.azadsikander.blogspot.com 1.Product Mix : 4/2/2009 12 1.Product Mix www.azadsikander.blogspot.com Product Mix Cont.. : 4/2/2009 13 Product Mix Cont.. www.azadsikander.blogspot.com 2.Pricing : 4/2/2009 14 2.Pricing Value pricing Promotional pricing Low interest financing Psychological discounting Special event pricing Differentiated Pricing Time pricing Bundling www.azadsikander.blogspot.com Psychological pricing : 4/2/2009 15 Psychological pricing www.azadsikander.blogspot.com Time pricing Value Pricing : 4/2/2009 16 Time pricing Value Pricing www.azadsikander.blogspot.com Bundling : 4/2/2009 17 Bundling www.azadsikander.blogspot.com 3.Place : 4/2/2009 18 3.Place BIG BAZAR INDIA Number of out let- 104; Located at main city-tier I & tier city-II; Area-10,000sq ft- 120000 sqft; High street area of city; & Approachable destination. www.azadsikander.blogspot.com 4.Promotion : 4/2/2009 19 4.Promotion www.azadsikander.blogspot.com Slide 20: 4/2/2009 Big Bazaar XIDAS, Jabalpur 20 PROMOTION 5.People : 4/2/2009 21 5.People Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing) www.azadsikander.blogspot.com 6.Physical Evidence : 4/2/2009 22 6.Physical Evidence www.azadsikander.blogspot.com 7.Process : 4/2/2009 23 7.Process www.azadsikander.blogspot.com Positioning : 4/2/2009 Big Bazaar XIDAS, Jabalpur 24 Positioning High service low service Low price High price www.azadsikander.blogspot.com Organization value and customer value : Organization value and customer value 4/2/2009 25 www.azadsikander.blogspot.com Slide 26: 4/2/2009 26 Guerrilla marketing strategy www.azadsikander.blogspot.com Future strategy of Big Bazaar : Future strategy of Big Bazaar 4/2/2009 27 In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation www.azadsikander.blogspot.com Slide 28: 4/2/2009 28 Marketing strategy www.azadsikander.blogspot.com Slide 29: 4/2/2009 29 Thank You www.azadsikander.blogspot.com

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