BIG BAZAAR 2008 STUDY

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Information about BIG BAZAAR 2008 STUDY

Published on May 22, 2008

Author: theRedIndian

Source: slideshare.net

Description

This study was conducted by Narendra Toshniwal and Sumeet Sinha on BIG Bazaar in April 2008. We have tried to provide the best possible, first hand details. Feedback narendra2356@gmail.com

 

Type Hypermarket Founded 2001 Headquarters Jogeshwari, Mumbai Industry Retail Products Department, Grocery store Promoter Kishore Biyani Parent Pantaloon Retail India Ltd. Punchline ‘ Is se sasta aur accha kahin nahin’ Currently 83 outlets

Type Hypermarket

Founded 2001

Headquarters Jogeshwari, Mumbai

Industry Retail

Products Department, Grocery store

Promoter Kishore Biyani

Parent Pantaloon Retail India Ltd.

Punchline ‘ Is se sasta aur accha kahin nahin’

Currently 83 outlets

One stop shopping at discounted prices. Provides Best Products at the Best Prices. Targets price conscious majority segment of customers. Classless destination. Attracts a few thousand customers per day ‘ Is se sasta aur accha kahin nahin’

One stop shopping at discounted prices.

Provides Best Products at the Best Prices.

Targets price conscious majority segment of customers.

Classless destination.

Attracts a few thousand customers per day

‘ Is se sasta aur accha kahin nahin’

MARKETING MIX ‘ 7 P’s ANALYSIS’

MARKETING MIX

‘ 7 P’s ANALYSIS’

 

 

mr.right

IN HOUSE BRANDS @ BIG BAZAAR DJ & C CLEAN MATE SENSEI KORYO STAR SITARA CARE MATE FRESH & PURE RENUKA MAJITHIA SARAPOLO and 40 more brands FEW BRANDS @ BIG BAZAAR

PRICING OBJECTIVE MAXIMUM MARKET SHARE

MAXIMUM MARKET SHARE

PRICING VALUE PRICING (EDLP) PROMOTIONAL PRICING - LOW INTEREST FINANCING - PSYCHOLOGICAL DISCOUNTING - SPECIAL EVENT PRICING (GUDI PADVA) DIFFERENTIATED PRICING - TIME PRICING BUNDLING

VALUE PRICING (EDLP)

PROMOTIONAL PRICING

- LOW INTEREST FINANCING

- PSYCHOLOGICAL DISCOUNTING

- SPECIAL EVENT PRICING (GUDI PADVA)

DIFFERENTIATED PRICING

- TIME PRICING

BUNDLING

TIME PRICING

LOW-INTEREST FINANCING PSYCHOLOGICAL PRICING

PSYCHOLOGICAL PRICING

BUNDLING

PRICING DISCLAIMER: * Price As on 5 th April 2008   MRP Brand Atta 10kg 240 185 Shakti Bhog Rice 10kg 210 210 Parimal Dal 5kg 225 225 Moong Sugar 5kg 95 94.05 Renuka* Tea 500g 54 53.46 Red Label Coffee 50g 68 68 Nescafe Refine Oil 10ltr 860 759 Dhara Ghee 2kg 400 330 Fresh n Pure* Salt 2kg 20 19.98 Tata Salt Soap 6pc 114 99 Cinthol Shampoo 400ml 199 179 Garnier Toothpaste 300g 79 74 Colgate Detergent   110   69 Clean Mate* Detergent Soap 4   40   39.96 Surf Excel Bar  Bathroom Cleaner 2 100    50 Clean Mate*  Bourntiva 500g 124 115 Bournvita   Total 2688 2409.51   Save 276.51

PLACE – Store Locations

SUPPLY CHAIN – BIG BAZAAR

PROMOTION ‘ Saal ke sabse saste 3 din’ Future Card (3% Discount) Shakti Card Advertising (Print Ads, TV Ads, Radio) Brand Endorsement by M.S.Dhoni Exchange Offer – ‘Junk Swap Offer’ Point-of-Purchase Promotions

‘ Saal ke sabse saste 3 din’

Future Card (3% Discount)

Shakti Card

Advertising (Print Ads, TV Ads, Radio)

Brand Endorsement by M.S.Dhoni

Exchange Offer – ‘Junk Swap Offer’

Point-of-Purchase Promotions

Some of the Key offers: A Dish TV SetTop Box at Rs 999/- (original cost Rs 3500/-) on a shopping of Rs 3500/- 5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-. Branded Microwave 17 ltrs at Rs 1999/-. Branded DVD Player + Home theater at Rs 2999/-. Magnum Queen Metal Bed with mattress and 2 pillows of Rs.12000/- at Rs.5999/-. Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free

A Dish TV SetTop Box at Rs 999/- (original cost Rs 3500/-) on a shopping of Rs 3500/-

5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-.

Branded Microwave 17 ltrs at Rs 1999/-.

Branded DVD Player + Home theater at Rs 2999/-.

Magnum Queen Metal Bed with mattress and 2 pillows of Rs.12000/- at Rs.5999/-.

Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free

Faida Zone INTERNATIONAL FOOD FESTIVAL

BILLBOARDS

PUBLIC RELATION

 

 

PEOPLE Well Trained Staff Appearance Empowered Individual Encouraged To Think Out Of The Box Employ close to 10,000 people and recruit nearly 500 additional people every month Use Scenario Planning as a tool for Quick Decision Making Security Gaurds At All Gates

Well Trained Staff

Appearance

Empowered Individual

Encouraged To Think Out Of The Box

Employ close to 10,000 people and recruit nearly 500 additional people every month

Use Scenario Planning as a tool for Quick Decision Making

Security Gaurds At All Gates

PROCESS

PROCESS Contd..

 

PHYSICAL EVIDENCE

 

SWOT ANALYSIS

Strength High Brand Equity State-of-art infrastructure EDLP PoP promotions Variety of stuff under single roof Weakness Unable to meet store opening targets Falling revenue/sq. ft. General perception Opportunity Organized retail (4.15%) Evolving consumer preferences Threat Competitors Government policies Unorganized retail

Strength

High Brand Equity

State-of-art infrastructure

EDLP

PoP promotions

Variety of stuff under single roof

Weakness

Unable to meet store opening targets

Falling revenue/sq. ft.

General perception

Opportunity

Organized retail (4.15%)

Evolving consumer preferences

Threat

Competitors

Government policies

Unorganized retail

 

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