BidAway Deck - VIP focus

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Information about BidAway Deck - VIP focus
Business & Mgmt

Published on March 1, 2014

Author: brianpreichle




A new marketplace of luxury experiences… ! ! ! ! ! ! ! ! .

We make sure that awesome experiences don't go unsold • • • • • • • • • • Only 4-5 star products A New VIP Marketplace Flexible pricing tool Increase revenue Increase engagement Create urgency Optimize pricing Capture real demand Build a buzz Guarantee sales for highend inventory Ratings High customer satisfaction

Partners in Europe 2012 Exclusive partnership agreements signed with: 52% of Spain’s 4 & 5 star hotels 60 hotels HGhoteles 2500 hotels 100 hotels And also cruises! 16 hotels 500 hotels and Spas Acquisition strategy focused on Luxury brands… moving also into other luxury segments such as Events, Cruises and Spas in order to deliver a great product – daily!

Excess Demand Auctions - optimize revenue For when the demand is greater than the availability: For specialty packages that are in high-demand and have VIP appeal, we can auction starting at market price Optimizing prices to capture true willingness to pay…! ! ! ! ! ! ! …through online auctions starting at market price

Widget - keep customers on your website ✦ Create a buzz with onsite auction ✦ Create double-sided traffic from BidAway site ✦ Live real-time auction creates exciting competition ✦ Create ✦A urgency for last minute deals as timer expires new gamification aspect to leisure purchases ✦ Price flexibility for specialty packages ✦ Fully customizable to your website

Excess Capacity For when the availability is greater than demand Filling empty rooms and empty seats…! ! ! ! ! ! ! ! ! ! ! …through real-time online auctions

Auction! Page Countdown Clock Create Urgency Buy Now Button Quick Purchase Customer Bids Real-time market demand

Excess Capacity Auctions - fill empty rooms ✦ Fill excess inventory — don’t let perishable items go unsold! ✦ Availability — focus on specific need dates! ✦ No quoted rates — only registrants see current bids and prices not indexed in Google! ✦ No historical price — prices disappear and only winners know the price they pay! ✦ Optimize prices - benefit from customer competition! ✦ Assured booking — no-shows pay in full and systems not overloaded by group coupons! ✦ Auctions — based on internally developed algorithms that optimize auction-user-price model ✦ 4-5 Star — maintain the highest image surrounded by the best in the industry

The founding team Albert International Team Luca Brian Founded in Barcelona

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