Published on February 28, 2014
A new marketplace of luxury experiences… ! ! ! ! ! ! ! ! .
We make sure that awesome experiences don't go unsold • • • • • • • • • • Only 4-5 star products VIP Marketplace Build a buzz Increase engagement Create urgency Optimize pricing Capture real demand Increase revenue Flexible pricing tool Guarantee sales for highend inventory Ratings High customer satisfaction
Offer page Counter Location Example Reservation possibilities
Excess Demand For when the demand is greater than the availability: For specialty packages that are in high-demand and have VIP appeal, we can auction starting at market price Optimizing prices to capture true willingness to pay…! ! ! ! ! ! ! …through online auctions starting at market price
Auction widget - high-demand specialty promotions ✦ Create a buzz around unique experiences ✦ Create double-sided trafﬁc from BidAway site ✦ Live real-time auction creates exciting competition ✦ Create ✦A urgency for last minute deals as timer expires new gamiﬁcation aspect to leisure purchases ✦ Price ﬂexibility for specialty packages ✦ Marketing tool to be used at your discretion
Excess Capacity For when the availability is greater than demand Filling empty rooms and empty seats…! ! ! ! ! ! ! ! ! ! ! …through real-time online auctions
Excess Capacity Auctions: ✦ 4-5 Star — maintain the highest image surrounded by the best in the industry! ✦ Fill excess inventory — don’t let perishable items go unsold! ✦ Beneﬁt from customer competition! ✦ Availability — focus on speciﬁc need dates! ✦ No quoted rates — only registrants see current bids and prices not indexed in Google! ✦ No historical price — prices disappear and only winners know the price they pay! ✦ Secure booking — no-shows pay in full and systems not overloaded by group coupons! ✦ Auctions — based on internally developed algorithms that optimize auction-user-price model
Partners in Europe 2012 Exclusive partnership agreements signed with: 52% of Spain’s 4 & 5 star hotels 60 hotels HGhoteles 2500 hotels 100 hotels And also cruises! 16 hotels 500 hotels and Spas Acquisition strategy focused on Luxury brands… moving also into other luxury segments such as Events, Cruises and Spas in order to deliver a great product – daily!
The founding team Albert International team met at Luca Brian founded company in Barcelona
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