Published on November 14, 2013
So, what do we need to create great products?
Building a successful Product
A typical product development process... + An Idea + Great Engineering Awesome Designers
Is this all it takes?
How many of you know Path?
Great idea The “Anti-social” Network
Great founders founded by ex-Facebook / ex-apple Dave Morin and Napster co-founder Shawn Fanning.
Only 6 million users after 3 years Pivoted thrice
How many of you remember Wave?
Great idea Email + IM + Blogging + Comments + Social + Groups + Forums + Document Sharing + Voice + Video + Collaboration + Platform
Great founders Lars and Jens Rasmussen. (same guys who also built Google maps) Funded by Google
Announced Aug 2010 Shut down April 2012
So, does an Idea + Engineering + Design => Successful Product
Lesson 1 Learn and understand people and their goals. Talk to them early and often
People don’t care about your great idea
People don’t care about your awesome design
People don’t care about your engineering prowess
Oh I use that app because it has animated buttons - said no one, ever.
People don’t care about an app
People care about what an app solves
People have jobs to be done
People don’t want to visit amazon
People want to buy a book
People don’t want to use facebook
People want to keep in touch with friends
People don’t care about your app or website. if there was an easier way to get their job done without an app. they’d prefer that.
Did Path ask people if they want an “antisocial” network?
Did Google Ask people if they want an Email + IM + Blogging + Comments + Social + Groups + Forums + Document Sharing + Voice + Video + Collaboration + Platform
Talk to people
Solve their problems
Fail early. Fail often.
People will buy it
Because we are Microsoft
Microsoft Takes $900 Million Writeoff on Surface RT inventory.
Not a great phone. Not a great gaming device
Spend millions on research and design
Ship fast and fail early. Don’t fall in love with your ideas.
“Release early, release often. We think that's the best way to develop software that delights people.”
Maps vs Wave
Fail early. Fail often.
Access to great talent
Access to tons of capital
Failure is never final
"I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work." - Thomas Edison
Don’t give up
Lesson 1: Talk to people
Lesson 2: Fail early. Fail often
Lesson 3: Don’t give up
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