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Beyond traffic counting

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Information about Beyond traffic counting
Technology

Published on March 10, 2014

Author: KelliePeterson

Source: slideshare.net

Description

LOCATION ANALYTICS ADDS NEW POWER TO RETAIL BUSINESS DECISIONS
Traffic counting is highly valuable for store conversion and staffing. But what if you had traffic data at the department and even end-cap level?

Knowing how many people visit each department, when they visit, for how long and what they do after visiting
specific locations provides a data-driven basis to determine conversion rate at the departmental — or even the
brand or end-cap — level. Accurate, privacy-compliant insights from iInside inform your decisions, can substantially
improve performance and power better, faster marketing, merchandising and store operations processes.
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Traffic counting is highly valuable for store conversion and staffing. But what if you had traffic data at the department and even end-cap level? Knowing how many people visit each department, when they visit, for how long and what they do after visiting specific locations provides a data-driven basis to determine conversion rate at the departmental — or even the brand or end-cap — level. Accurate, privacy-compliant insights from iInside inform your decisions, can substantially improve performance and power better, faster marketing, merchandising and store operations processes. iInside empowers brick-and-mortar stores with best-practice shopper traffic intelligence. To schedule your demo, go to www.iinside.com/contact-us or call (877)500-9379. Beyond traffic counting MERCHANDISING STORE Evaluate merchandising changes and store layouts in real time with “instant” quantitative and qualitative traffic feedback Identify high and low performing departments across stores and the entire chain; inform personnel decisions for the best staffing models at the lowest cost Understand the connections between every campaign type and traffic and leverage this understanding for better campaign KPIs and marketing ROI MARKETING LOCATION ANALYTICS ADDS NEW POWER TO RETAIL BUSINESS DECISIONS OPERATIONS

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