Beyond Shiny And New - for NAC

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Information about Beyond Shiny And New - for NAC
Business & Mgmt

Published on July 26, 2009

Author: chrisbrogan



Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter moves.

beyond shiny and new: how a business uses social media tools chris brogan - new marketing labs @chrisbrogan #nac09

me typist

speaking of ME if at any point during my presentation, i go into how awesome i am, or talk about myself, PLEASE shout loudly “ME!” now ask me why

wiifm landscape / starter moves

goal of our time connect wild ideas to actionable steps

these tools aren’t crazy awareness, leadgen, sales

they drive a strategy listening, experience, presence


05_ listening Google the phrase “grow bigger ears.”




07_ presence



reward the faithful my canadian club experience

engagement is hard what I saw when I looked at some sites


make an online presence setting up a few accounts

twitter facebook linkedin yelp dopplr

some tools to look into sick of hearing about twitter yet?

tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile

listening as marketing the roger smith hotel, new york city

cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?

connect connect build small powerful networks

some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts”

questions? 617.759.3639

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