Beyond Measure

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Information about Beyond Measure

Published on March 1, 2014

Author: mulegirl



Webstock 2014 talk about the limits of using quantitative data to make design decisions.

Beyond Measure Erika Hall


[dramatisation] Flickr/eskimo_jo

[a dramatization] The Nourishing Home / Kelly Smith


Stories have power

Flickr/ Billy Wilson

This is pretty creepy when you think about it. Flickr/ thevlue

2,500,000 000,000, 000,000 bytes

Flickr/ JD Hancock



This is pretty creepy when you think about it. Flickr/ thevlue

Flickr/ cle0patra

Life,The Universe, and Everything =?

7,500,000 years later...


“It would have been simpler to know what the actual question was.”

“Only when you know the question, will you know what the answer means.”


I am a rational biped. Flickr/gabbahey

Lies, Damn Lies, and Statistics

Original image: Olly Moss


Green Yellow

Traffic Quality

Attention Cash

New! Familiar

Safe Exciting

More Cheaper

Mine Ours

$$$ Welcome

More Enough


Flickr/ theloushe

What ought to be What is Flickr/ joncandy

Human problems require illogical approaches.

Isn’t it obvious?

We are blind to our minds.

System 1 System 2

System 1 Fast Intuitive Emotional

Slow Deliberative Effortful System 2

Data doesn’t change minds.

Related Experience Feels Familiar Feels True Clear Display Primed Idea Good Mood Daniel Kahneman Ease Feels Good Feels Effortless

Feeling confident? It’s not a good sign.

You might have a bad case of Dunning-Kruger. Flickr/ Bekah Stargazing

Our access to data has evolved, our brains haven’t.

Data doesn’t change minds.

Math is hard. Stories are easy.

We have to account for more than we know.

The most measurable data is not the most valuable.

Obviously, what I can count should count more. Flickr/gabbahey

Know your reason. Flickr/johnwiechecki

What and Why Flickr/johnwiechecki

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