Beyond Google

54 %
46 %
Information about Beyond Google

Published on September 26, 2007

Author: AnneWelsh

Source: slideshare.net

Description

Closing presentation of the Elisad Conference, Brussels, 2007

Adding Value Beyond Google Anne Welsh DrugScope Elisad 2007, Brussels Photo by mightymightymatze, http://www.flickr.com/photos/mightymightymatze/484085707/

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ Paul Ford. August 2009: how Google beat Amazon and Ebay to the semantic web. Ftrain.com, 26 July 2002

There is a great deal of misunderstanding in a world of search engines … on the part of some who think the role of the information professional is diminished ~ Al Gore Photo by Eole, http://www.flickr.com/photos/eole/295803565 /

Photo by zugaldia, http://www.flickr.com/photos/azugaldia/539062549/ The Internet is Vast

ISDD / DrugScope Acquisition Policy Photo by Blacque Jacques, http://www.flickr.com/photos/bjacques/308853434/ To collect everything in the English language that constitutes “evidence” over 110,000 items (thousands not millions)

ISDD / DrugScope Acquisition Policy

Photo by mightymightymatze, http://www.flickr.com/photos/mightymightymatze/484052022/ Today’s collections can provide only a controlled selection of available knowledge

Photo by McColin, http://www.flickr.com/photos/mccolin/534898844/ Online results aren’t alwa ys what we expect:

Photo by ScramEd, http://www.flickr.com/photos/scramed/496496327/ It [Google] is so good it gives you the impression that everything worth covering is covered … That is not true, especially when you are in serious research mode. ~ Peter Fader, University of Pennsylvania, quoted in David A. Vise. The Google story. London: Pan, 2006.

Photo by Tom Olliver, http://www.flickr.com/photos/bigfez/410014433/ It’s NOT All Online (Yet)

Photo by dspiljar, http://www.flickr.com/photos/dspiljar/524930766/ To google means “to search”. That the company’s name has become a verb in English, German and other languages is testament to its pervasive influence on global culture. ~ David A. Vise. The Google story . London: Pan, 2006. Our Challenge:

Photo by Timothy E Baldwin, http://www.flickr.com/photos/60572130@N00/330548191/ To provide a window onto AOD information Our Aim:

Photo by rainasun, http://www.flickr.com/photos/rainas/154996485/ signposting Our Role:

Photo by arx me be, http://www.flickr.com/photos/arx/443964248/ The search engine of the future isn’t really a search engine as we know it. It’s more like an intelligent agent – or as Larry Page told me, a reference librarian with complete mastery of the entire corpus of human knowledge. ~ John Battelle. The search. 2nd ed. London: Penguin, 2006.

Photo by the bbp, http://www.flickr.com/photos/thebbp/113059020/ Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it. When we enquire into any subject, the first thing we have to do is to know what books have treated of it. This leads us to look at catalogues, and at the backs of books in libraries. ~ Samuel Johnson http://www.samueljohnson.com/twokinds.html

Photo by sandyke, http://www.flickr.com/photos/87203893@N00/481223129/ Catalogue Search

Photo by Paddy, http://www.flickr.com/photos/paddy/429573555/ Key Advantages: controlled dataset (only AOD evidence) controlled search terms (only AOD vocabulary) = targeted information Cost: human input (time & knowledge)

controlled dataset

(only AOD evidence)

controlled search terms

(only AOD vocabulary)

= targeted information

human input

(time & knowledge)

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ Graph: Chris Anderson, The Long Tail , http://www.longtail.com/about.html In business terms, we supply a niche market

Photo by This is not a nickname, http://www.flickr.com/photos/thomasg/375447828/ Filtering the Long Tail of AOD Where was IHRA on my ‘injecting’ Google search? Search algorithms = popularity & context Our knowledge = content, context & authority

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ Print-based Information Filters

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ Manually-created Web-based Filters

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ Semi-automated Filters 1. Feeds from catalogues http://www.ncbi.nlm.nih.gov/sites/entrez

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ Semi-automated Filters 2. Feed created by posting catalogue data online Example of how to semi-automate catalogue posts here: http://chillrssblog.wordpress.com/extras/semi-automated-catalogue-posts/

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ Semi-automated Filters 3. Feed created from social bookmarks http://www.connotea.org/

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ 2005: http://www.googlebastards.com What’s Google Doing For Us?

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ http://drugscopeweb.googlepages.com/

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ http://drugscopeweb.googlepages.com/aodjournalfeedsaggregated

Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/ http://drugscopeweb.googlepages.com/blogs

Photo by Stephen Mcleod, http://www.flickr.com/photos/greenboy/380440803/ The fact that information is more available to individuals over the Internet does not mean that information professionals are less important. In fact, they’re more important. ~ Al Gore

Photo by g00nz0, http://www.flickr.com/photos/g000nz0/210193949/ “ The search engine of the future … it’s more like an intelligent agent … a reference librarian with complete mastery of the entire corpus of human knowledge.” ~ John Battelle We are that search engine for AOD … and we’re here now.

2007 : Business Week Photo by daniel.herding, http://www.flickr.com/photos/8831427@N05/544807732/

Photo by xfce, http://www.flickr.com/photos/78634014@N00/472533806/ Anne Welsh Information Officer, DrugScope, 2003-2007 [email_address] From 27 September: Librarian, Chambers of David Etherington QC [email_address]

Add a comment

Related presentations

Related pages

Google

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
Read more

Beyond the Map

Google takes you inside the unexpected world of the favelas. Come with us on an interactive 360° walk inside Rio’s comunidades to meet some truly ...
Read more

Google Beyond google - bookboon.com

The term "google" is popular with internet users as a transitive verb relating to “web search”.
Read more

Beyond Google: 56 Authoritative Untapped Resources - OEDB.org

Writing a research paper? Google has a lot of information indexed, but it's nothing compared to what else is out there.
Read more

Google Books

Im weltweit umfassendsten Index für Volltextbücher suchen. Meine Bücher. Verlag Info Datenschutzerklärung Nutzungsbedingungen Hilfe
Read more

Google Translate

Google's free service instantly translates words, phrases, and web pages between English and over 100 other languages.
Read more

Google Books

Search the world's most comprehensive index of full-text books. My library
Read more

Above & Beyond - Google+

Above & Beyond - Welcome to the official Above & Beyond Google+ page! - CONNECTION. If one word sums up the phenomenon of Above & Beyond then that is ...
Read more

Google Maps

Find local businesses, view maps and get driving directions in Google Maps.
Read more

Beyond.com | The Career Network | A better way to manage ...

Whether you're looking to advance your career, connect with a professional community, or showcase your accomplishments, you've come to the right place.
Read more