Published on March 14, 2014
Beyond CSR Suds Sarronwala WWF International Davos March 11, 2014 World Communication Forum
The ‘New’ Normal
The ‘New’ Normal Business Sustainability
WWF’s theory of change 1 Billion PRODUCERS • Retailers • Brands • Manufacturers • Traders • Processors • Investors 300 ~ 400 COMPANIES 7 Billion CONSUMERS LEVERAGE POINT TO RAISE MAINSTREAM PERFORMANCE
palm oil cotton biofuels pulp & papersugarcane sawn wood dairy beef forage fishsoy farmed salmon farmed shrimp tropical shrimp whitefishtuna 15 key commodities
Starting MatureDeveloping WWF involvement in standards
Targeting audiences for change End target: Corporate Government Institutions Influencer Target: Supporters , Civil Society WWF
• General sentiment: WWF should work with companies – important way of advancing its mission • Transparency is a key issue • Demonstrating the impacts of work with companies • Other Issues: independence, reputation risk *IpsosMORI – 4 country focus groups study for WWF, 2012 Consumer reactions to WWF working with companies
WWF IN SUMMARY WWF is in over 100 countries, on 5 continents +100 WWF was founded In 1961 1961 WWF has over 5,000 staff worldwide +5000 WWF has over 5 million supporters +5M Photo: © Michel Roggo / WWF-Canon
panda.org wwf.org Thank you © WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.
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