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Beyond Brainstorming

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Information about Beyond Brainstorming

Published on November 30, 2007

Author: Sampanthar

Source: slideshare.net

Description

Delivered by Kes and Sue Sampanthar at CanUX 2007 in Banff, AB, Canada on 11/27/07.
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BEYOND BRAINSTORMING CanUX November 27th, 2007

BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools

BRAINSTORMING @ CanUX • Design Slam • Changing the Rules

BRAINSTORMING CHALLENGES 1. Lack of process or structure. 2. Lack of skilled facilitator. 3. Lack of skilled participants. 4. No agreement of the problem. 5. Lack of stimuli. 6. Pressure to be creative on cue. 7. Pressure to converge quickly!!! 8. Lack of follow up.

WHAT ARE CREATIVITY TECHNIQUES? • Similar to UX Methods • Methods, best practices, frameworks that can lead to more and better ideas.

BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools

CREATIVITY

BIG C

LITTLE c

ARTIST or SCIENTIST?

quot;You aren't going to have good ideas, unless you have lots of ideas…” Linus Pauling (Nobel Prize Winning Scientist)

BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools

PAPERCLIP EXERCISE

USES FOR A PAPERCLIP Categories of Ideas: – Shape – Quantity – Size – Physical Properties – Break Apart

HOW MANY RUNNERS ARE WEARING RED SHIRTS?

HOW MANY RUNNERS WERE WEARING RED SHIRTS?

RED WHITE BLUE Which color appeared most?

ASSUMPTIONS

OPTICAL ILLUSION

OPTICAL ILLUSION

OPTICAL ILLUSION

BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools

THE INNOVATION PROCESS Jacques Hadamard – describing Henri 5 PHASES: Poincare’s method for invention: 1. PREPARATION 2. INCUBATION 3. INSIGHT 4. EVALUTION 5. ELABORATION

TH!NKCUBATION

BREADTH

IDEO TECH BOX “To invent, you need a good imagination and a pile of junk.” Thomas Edison

BRAINSTORMING HABIT • Brainstorming only when the stakes are high is akin to running a marathon with no prior training. •Effective brainstorming is not a just-in-time practice. •An Arthur Anderson survey revealed most people (76%) brainstorm less than once a month!

TH!NKCUBATION

BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools

SCAMPER • S-C-A-M-P-E-R – Initial questions came from Alex Osborn (Creative Pioneer) – combined into mnemonic by Bob Eberle • SUBSTITUE – What component can I substitute for something else? • COMBINE – What can I combine this with to form something new? • ADAPT – What can adapt or copy from another method? • MODIFY / MAGNIFY – What can I modify, magnify about this? • PUT TO OTHER USES – What other uses can I put this to? • ELIMINATE – What can eliminate from this? • REARANGE – What if I rearranged the components?

SIX THINKING HATS WHITE HAT – Data and Information RED HAT– Feelings, Intuition BLACK HAT– Caution, Negatives YELLOW HAT – Optimistic GREEN HAT – Growth, New Ideas BLUE HAT – Big Picture, Overview

MIND MAPPING 1. START WITH CENTRAL IDEA – Position the central idea in the middle 1 2. LIST ALL ASSOCIATED IDEAS – These will radiate out from the central idea 2 3. LIST ASSOCIATIONS OF ASSOCIATIONS – Take 3 each associated idea and repeat step 2

Combinatory Play

BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creative Exercise • Creativity Tools

CREATIVE TOOLS

CONTACT Kes Sampanthar Principal, Dir. Innovation kes AT metamemes DOT com Sue Sampanthar Principal, Dir. Operations sue AT metamemes DOT com Website: www.metamemes.com Blog: http://metamemes.typepad.com/beyond_brainstorming

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