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Beyond boundaries - Rajiv Mehta

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Information about Beyond boundaries - Rajiv Mehta
Sports

Published on December 9, 2008

Author: aSGuest5826

Source: authorstream.com

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Slide 1: Session Keynote: Markets Beyond boundaries—Partnering for new markets, customers and products Mr Rajiv Mehta Managing Director Puma India Current Scenario : Current Scenario To focus on: The current market dynamics of unusual partnering in India and abroad 1 billion consumer base, educated, high disposable income Firm base, invest heavily in the present, reap benefits in the future Strong lobby, huge push, Mr. PM, please liberalize retail Awright, take the 51% BUT Mono brands, and don’t bother me now! Walmart, TESCO, Metro – Get the boot? Nah… Strategic Licensing agreement, Franchisee models, Wholesale trading Did single brands form JVs or take up the offering? Nike, Adidas and PUMA still operate on Franchise model and so do a lot many brands besides these three Markets : Markets To focus on: Existing and Emerging, across Urban and Rural The modern consumer is evolving-----FAST The market is playing catch up, consumer is defining the markets Rural is THE new Urban With newer technology, rural folks are aping the urbanites Urban is leaping towards International The world is becoming flatter, globalization is the new buzz word Strategy : Strategy To focus on: Sales and Marketing Innovation Create an experience, sell a concept not a product E.g. Red Lounge, Gold Class Explore the value proposition of your TG and provide it E.g. Big Bazaar – Savings, PUMA – Fashion, LVMH – Status In your face OR guerilla tactics to stand out from the clutter MIT – Car on dome, PUMA – Mobbing, Hush Puppies – Street smart Blue Ocean vs Red Ocean Ford – Automobiles, Cirque du Soleil - Entertainment Success Stories : Success Stories To highlight companies that have successfully incorporated this to achieve new markets, customers PUMA – Sports Lifestyle Created a niche, new products, sold concepts, kept roots firmly in sports New ness, experimentative categories, surprises Cirque Du Soleil Different Product, email program, creative and personal Letters as stories, first person, special preferences, fewer numbers Zara – Retail @ the speed of fashion Value proposition – cheap, yet fashionable – hence for mothers and daugthers Short lead time, Lower quantities, More Styles The “BT” Factor : The “BT” Factor To focus on how “B”usiness was enabled through “T”echnology in this scenario in terms of new application, devices, etc Supply chain management ZARA, H&M, IKEA Personalized web space Design your own, participate in online games and contests Mongolian BBQ, Nike ID Customer Relationship Management Email programs – personalised On the floor staff training, customer service oriented people Data is there, extract the information Use your back end, it is the lifeline of your business, SAP, R Pro etc. Slide 8: Thank You Rajiv MEHTA MD, PUMA India rajiv.mehta@puma.com

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