BEST03

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Education

Published on February 24, 2008

Author: Esteban

Source: authorstream.com

Market-Based Management, 4th edition :  Market Potential, Market Demand, and Market Share Chapter Three Market-Based Management, 4th edition Market Potential, Market Demand, and Market Share:  Market Potential, Market Demand, and Market Share Chapter Three Various forms of Market Demand and Opportunities Market Potential and Growth Product Life Cycle Marketing Mix and Market Share Performance Market Share and Development Metrics Market Definition:  Market Definition Narrow vs. Broad Market Focus Market Opportunities:  Market Opportunities Vertical vs. Lateral Market Demand Market Potential:  Market Potential Market Penetration vs. Market Demand = Current Market Demand Maximum Market Demand Market Development Index (MDI) Five Forces of Market Potential:  Five Forces of Market Potential Awareness Availability Affordability Ability to Use Benefit Deficiency Market Growth:  Market Growth Three Forces of Market Growth 1. Market Potential 2. Market Penetration 3. Rate of Entry Accelerating Market Growth:  Accelerating Market Growth Product Life Cycle:  Product Life Cycle Product Life Cycle and Marketing Profitability The Marketing Mix:  The Marketing Mix Product Awareness Promotion and Advertising Channels Product Attractiveness Effect of Substitutes Price Acceptability Product Availability Distribution and Location Service Experience Market Share Development Tree:  Market Share Development Tree Market Share Metrics:  Market Share Metrics Market Share Market Demand X Volume Market Share Index (MSI) Awareness X Preference X Intent to Buy X Availability X Purchase Three Important Benefits of MSI Share Development Index (SDI) Actual Market Share/Potential Market Share Market Development vs. Market Share:  Market Development vs. Market Share Takeaways/Review:  Takeaways/Review Importance of Market Definition and Analysis Encouraging Growth, PLC, and Hastening Adoption Marketing Mix Performance Market Share Tree Evaluation Market Performance Metrics Market Development Index Market Share Index Share Development Index Marketing Performance Tools:  Marketing Performance Tools Market Demand and Unit Sales Volume Marketing Performance Tools:  Marketing Performance Tools Customer Adoption and Product Adoption Marketing Performance Tools:  Marketing Performance Tools Customer Adoption and Product Adoption Forces Marketing Performance Tools:  Marketing Performance Tools Market Share Index and Share Development Index Marketing Performance Tools:  Marketing Performance Tools Market Share Index and Share Development Index

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